Modern Mums International Marketing Plan

Modern Mums International Marketing Plan Essay example
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Table of Contents Table of Contents 1 Modern Mums International Marketing Plan 3 Current Business Situation in Germany 3 Organizational Structure 4 Market Access Requirements 5 Value Chain 6 Issues That Can Contribute To Modern Mums International Competitiveness 6 International Competitiveness 6 Market Drivers 7 Government Drivers 7 Cost/Economic Drivers 7 Competitive Drivers 8 Proper Time Management 8 Communication, Vision and Strategy Implementations 8 Framework for Responsible Competitiveness 9 Strategies for Achieving Global Competitiveness 10 Organizational Structure 10 Management Process 10 Culture 11 Marketing Mix for Modern Mums Company 11 Product 12 Price 12 Place 12 Promotion 13 Bar


It hastily won recognition and sales for its modern clothes, which proved particularly popular with working-class women. It has established a good sales base in Ireland and is selling in the UK to such prestigious retailers such as Harrods, John Lewis and Selfridges. Today the company employs 80 people manufacturing and selling maternity wear for the Irish and the export markets. Until now, export activities have been concentrated in the UK market (primarily department stores like Harrods). The firm depends heavily on a personal approach to secure orders. Potential buyers receive a presentation on the range from Mary herself or from Celine Murphy, the firm’s Chief Designer. In recent years, Modern Mums has come under increasing international competitive pressure in both the domestic and UK markets. Chain stores from the UK and mainland Europe have made significant inroads in the Irish market. ...
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