Analysis of the Marketing Strategy of Apple Inc: 1997 2011 - Essay Example

Only on StudentShare

Extract of sample
Analysis of the Marketing Strategy of Apple Inc: 1997 2011

The researcher of this essay focuses on presenting the main field of his future study, that is Apple Inc company, that is the world's largest company in market capitalisation, producing iPhones, iPods and iPads along with Macintosh computers. The year 2009 was marked by of one of America and the world's worst financial crises, which became known as the Credit Crunch or the Global Financial Crises. Most businesses reported losses. However, in that same year, Apple Inc, one of the world's largest technology companies with its headquarters in Silicon Valley reported profits of $1.67 billion. Amongst the competitors of Apple who reported losses was Microsoft which reported a very low profit margin. Apple is reputed for running a very competitive and innovative marketing strategy, that the researcher aims to analyze in his study. In order to capture the markets, the researcher indicates that Apple creates a permanent taste in consumers by undertaking marketing drives and promotions that blends different approaches and systems of promotion. In this research, data will be collected from different secondary sources. This includes journals, books, interview videos and other sources that would be used to explain Apple's position and systems. This will give us information about how things were done and how operations went on. The researcher states that his study will be conducted in a space of 8 weeks. Each week will involve separate activities, that the researcher presented in details in this essay. ...Show more

Summary

The researcher of this essay presents a research proposal for a dissertation, that is aimed to provide an analysis of the marketing strategy of Apple Inc in 1997 – 2011. The researcher focuses on the discussion of phases of his study and topics that will be evaluated…
Author : zeldanicolas
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Analysis of the Marketing Strategy of Apple Inc: 1997 2011"
with a personal 20% discount.
Grab the best paper

Related Essays

Customer behaviour towards online shopping
This paper is being carried out to determine the factors that influence customers toward online shopping websites optimized to achieve the marketer's aims and provide benefits for the retailer; to identify more of British consumers’ attitudes toward online shopping in the frame of e-marketing and how that confidence is derived; to investigate how the demographics and social issues play roles in customer trust.
62 pages (15500 words) Essay
Dissertation
General assignment of using internet and online shopping Demographic aspects Of the questionnaires analyzed, 41.8% were from female respondents. Male respondents subsequently totaled 58.2%. Of these male and female respondents 45% indicated they were married.
12 pages (3000 words) Essay
Dissertation Methodology Under Title: "The Role of Social Media in Branding in the UK"
The idea was to combine their best features and support or address each other’s weaknesses in order to determine the role of social media in the branding for tablet computers. The result, as has been expected, was an effective investigative framework that would comprehensively and credibly cover all possible dimensions to the subject of this study.
8 pages (2000 words) Dissertation
Strategic Analysis of Netflix
Netflix is a renowned American organization, which specializes in renting and selling on-demand DVDs to customers through post. The company is headquartered at Los Gatos, California, USA. Netflix was established by Reed Hastings in the year 1997
7 pages (1750 words) Term Paper
Viral Marketing of FMCG Using Social Media
Viral marketing or viral advertisement is a recent buzzword in the field of marketing. Viral marketing is defined as a marketing phenomenon that fosters and influences people to go through the marketing messages created by companies. Viral marketing is a self-replicating process and uses pre-existing social networks and online platforms.
3 pages (750 words) Essay
Analysis of the Marketing Strategy of Apple Inc
Its design and development of personal electronic devices that have radically transformed the way people worked, thought, and communicated, within a phenomenally rapid span of time. Much of the credit has been justly credited to the personal vision and perseverance of CEO Steve Jobs.
52 pages (13000 words) Dissertation
A SUMMARY OF dissertation
Top class brand of wine are being imported in high amount from markets such as France, Italy and Australia (Bobik, 2012). As a result of the changing demographics, wine marketers are shifting their target market to young, elite Chinese graduates of age group 20-35.
3 pages (750 words) Essay
DISSERTATION ON VIRAL MARKETING OF FMCG: CONSUMER PRIVACY / DATA PROTECTION
DISSERTATION ON VIRAL MARKETING OF FMCG: CONSUMER PRIVACY / DATA PROTECTION (Student name) As partial submission for a degree in marketing The date Table of contents 1. Introduction……………………………………………………………………………………..3 2.
10 pages (2500 words) Essay
MKT301 Mod 2 SLP: The Marketing Mix: Distribution Channels (Place)
Sequrex Security Services will be insured and licensed business and will provide both unarmed and armed guards based on the budgets and
3 pages (750 words) Coursework
Environment analysis of Germany and Expansion of BYD Co., Ltd 03013
Country economic, political, legal, and social environment is favorable for the car industry and microenvironment as well. The paper has been divided into five sections in first section
12 pages (3000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT