The concept and significance of entrepreneurship indicated above earns further potential when linked to marketing activities. It is found that entrepreneurs mainly tied to small and medium sized business concerns with the help of potential marketing activities earned the potential to gain an enhanced space in the existing business environment. The entrepreneurial firms thus through the help of potential marketing strategies gained a competitive advantage to successfully compete with other firms in the same sector. Hence with the development of the business scenario the entrepreneurial activities are required to be increasingly linked with large scale marketing and promotional pursuits to help the entrepreneur earn success.
The paper hereby discusses on the concepts of entrepreneurship through the uses of different models and draws its linkage to marketing activities. Further emphasizing on the above concepts the paper focuses on the actions and entrepreneurial processes of a specific retailer which would be analyzed through the entrepreneurial models like that of Sarasvathy’s and Burns Entrepreneurial Model and also based on the GET tests. ...Show more