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Signifcance of the marketing mix in the creation of positive cognitive, affective and behavioural response to the Brand of Zara - Assignment Example

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Signifcance of the marketing mix in the creation of positive cognitive, affective and behavioural response to the Brand of Zara

.......................................................................... 8 Figure II – Sample of Zara’s Online Advertisement and Catalogue .................................... 9 Figure III – Samples of Zara’s Store Outlet .......................................................................... 13 Figure IV – Photo of Women Going In and Out of Zara’s Store .......................................... 14 Figure V – Sample of Sara’s Interior Design ........................................................................ 15 Appendix I – Summary of Zara’s Store Outlets Worldwide ................................................ 19 References …………………………………………………………………………….… 20 - 25 1.0 Introduction Consumer behaviour is one of the highlights of may scholars particularly in the world of business (Harmancioglu, Finney and Joseph, 2009). In most cases, consumer purchasing behaviour is pertaining to the study on how each individual responds to any form of marketing activities that can entice them to purchase a particular brand (Lake, 2009, pp. 9 – 13). Consumer purchasing behaviour is often classified as either planned or impulsive buying (Gutierrez, 2004; Hausman, 2000). ...Show more

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Significance of the Marketing Mix in the Creation of a Positive Cognitive, Affective, and Behavioural Response to the Brand of Zara Student ID Number & Code Date Total Number of Words: 3,015 Table of Contents 1.0 Introduction ………………………………………………………………………… 3 2.0 About Zara ……………………………………………………………………………
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