Marketing Plan Assignment - Essay Example

Only on StudentShare

Extract of sample
Marketing Plan Assignment

Put differently, Jim’s Cleaning ensures peace of mind for its customers and that it why it stands out vis-a-vis other players in the industry. Jim’s Cleaning has its own professional cleaning equipment. It is known to be a reliable company that starts and completes the job on time. Its franchisees are fully insured. The company guarantees quality services at a fair price. About the Product According to the American Marketing Association, a product is a bundle of attributes; features, functions, and benefits that an organization offers to sell to the target customers in exchange of money. A product may be an idea, a good (physical tangible product), or a service, or any combination of the three. As of now Jim’s Cleaning offers only ‘services’ to its customers. The company offers its cleaning services to domestic as well as business customers. Its cleaning services are divided into the following divisions; Jim's Carpet Cleaning, Jim's Window Cleaning, Jim's Car Cleaning, Jim's Blind Cleaning and Jim's Pressure Cleaning. Jim’s Carpet Cleaning The company does a methodical cleaning of carpets and thereby ensures that the customer not only gets the best feel and appearance of the carpet but also protects the investment made on the carpet. The company uses the most advanced products and equipment and cleans as per the Australian National Standards. The carpet division also cleans upholstery, drapes and mattresses. ...
Download paper

Summary

Marketing Plan: Jim’s Cleaning Group Introduction Jim’s Cleaning Group (hereafter referred to as Jim’s Cleaning) has grown by leaps and bounds since inception. As of today, Jim’s Cleaning is one of the most trusted names and is well known for providing reliable cleaning services…
Author : smithamcicero

Related Essays

Marketing, Assignment
Due to the maintenance of high quality in its food products, the company has grown quite popular in the bakery market in the UK and has consistently being awarded with a lot of prestigious awards both of national as well as international level.
...
29 pages (7279 words) Assignment
Marketing Plan for R200 "Revola" Smart Phone
They are also data enabled However, the smart phone models that are currently available in the market have several deficits. Storage memory is limited because the in built memory is limited and has a provision for just one microSD memory card slot. Due to the multitasking on the smart phone battery life is really reduced requiring one to keep recharging frequently. A majority of smart phones are recharged from an electric circuit which may be a barrier if one is not in a position to access electricity. Touch screen smart phone models have high sensitivity and easily damaged when in contact...
10 pages (2510 words) Research Paper
Marketing Events Plan for Ocean Spray
However, it will take the management team various processes to come up with an effective marketing event strategy. From market and situational analysis, to planning, execution and even up to event evaluation, the marketing communications team has to pay attention to every detail, be conscious of market and competitor trends to be able to position the improved category accordingly. Taste of Christmas in one of the channels that management is tapping to assist them into achieving their business and corporate objectives. Ocean Spray’s participation in this popular event is seen as a milestone...
8 pages (2008 words) Essay
Strategic Marketing - The Drucker Assignment
The three components have been brought together so that a managerial environment can be created (Drucker, 2001). The three components can be considered to be the main theme of the book. Peter Drucker was highly interested in the role played by the people in the organizations. His book “The Essential Drucker” deals with various management topics. The book comprises a selection of pieces from Drucker’s many books in a period of sixty years (Drucker, 2001). The Most Enlightening Chapter Topic The most enlightening topic for me is 'know your strengths and values'. This chapter topic has been...
4 pages (1004 words) Essay
MANAGING PLAN ASSIGNMENT
Then in 2009, Nokia and Blackberry launched new online application stores. Presently, the mobile application spaces are available across all the platforms through a global basis. As per industry research done by Getjar the whole number of application downloads grew at 92%, CAGR to an approximate 50 billion downloads per year by 2012. This is mainly due to the growing number of users being engaged and becoming active application users. In this study marketing strategy of an mobile apps has been developed considering different environmental factors, extent market competitiveness and company’s...
14 pages (3514 words) Term Paper
Marketing Plan of Beats by dre. Assignment: Part D.
Usually, the goal is posting high revenues from the sales of a product in the market (Czinkota & Ronkainen, 2007). For the case of Beats by Dre, the plan is seeking to strengthen the position of the product in the market by increasing sales. Objectives of the plan The marketer expects to benefit from the plan in six months time. Within the period, the device will have sold in more than 50 countries. An increase in sales will boost earnings from the sales of the product (Kotler & Armstrong, 2012). The number products sold will determine effectiveness of the marketing plan. Alternatively,...
3 pages (753 words) Essay
MARKETING PLAN FOR PGI COMPANY
Number of words 1482 (excluding appendices/bibliographies and tables) Contents EXECUTIVE SUMMARY 4 INTERVIEW AND ANSWERS 5 INTERVIEW SUMMARY 12 DEMOGRAPHIC SEGMENTATION 13 GENDER SEGMENTATION 13 AGE SEGMENTATION 14 BEHAVIORAL SEGMENTATION 15 BEHAVIORAL SEGMENTATION SUMMARY 16 MARKETING MIX 16 CUSTOMER AUDIT 18 OPPORTUNITIES AND THREATS 18 INTERNAL AUDIT 19 STRENGTHS AND WEAKNESSES 19 MACRO ECONOMIC AUDIT 20 MACRO ECONOMIC SUMMARY 21 MICRO ENVIRONMENT AUDIT 21 MICRO ENVIRONMENT AUDIT SUMMARY 22 MISSION 23 EXTERNAL FACTOR (EXTERNAL AUDIT) 23 INTERNAL FACTOR (INTERNAL AUDIT) 23 COMPETITOR AUDIT...
22 pages (5522 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!