Marketing Research on McDonalds (Australia) Contents Part 1 3 1. 3 2. 4 3. 6 4. 7 Part 2 11 Assumption 11 Problem Identification 11 Priority Problems and Benefits to the Marketing Mix 12 New marketing mix for meeting market and organizational needs 12 Product 12 Place 13 Promotion 14 Price 15 References 16 Part 1 1…
It can be said that the marketing efforts for any product or service should always be line with the SMART framework. The SMART framework which essentially focuses on the guidelines related to specific, measurable, achievable, realistic and timed parameters helps to develop a highly integrated marketing plan within a time bound frame (Stone, 2001, p.15). The SMART objectives when implemented in a marketing plan in a properly organized and phased out manner helps tremendously to the process of increasing the productivity of the marketing plan (Mullin, 2010, p. 34). However, the following processes can be followed for the purpose of implementation of SMART objectives within the marketing plan aimed to bring focus and generate consumer interest on the globally present McDonald’s brand in the Australian market. Specific: In order to increase the effectiveness of the marketing plans, McDonalds should focus towards a specific group of consumers or the relevant target audience. Identifying the specific consumer needs with regards to demography and age group, will lead to the better conversion and increased sales for the products of McDonalds in the Australian region, while effectively trying to generate advantage from the need fulfillment perspective. Measurable: For the purpose of better targeting, demand estimation as well as measuring the effectiveness of the marketing plan, McDonalds should employ various strategies related to data analytics to increase the relevancy of the marketing exercise. Achievable: After the process of effective demand forecasting as well as the estimation of the target audience, effective setting of targets on a monthly basis has to be made for the forward growth of the business. Focus should be on the point of setting sustainable and achievable target growths for the process of generating motivation of the sales team. Realistic: Effective consumer data analysis has to be done for promoting setting of realistic goals while taking into account the various parameters related to change factors. Timed: While designing the marketing exercise, McDonalds should focus on setting a time limit for each activity in the marketing plan. The process of setting a time limit should comprise of setting a time limit for the development and designing of a new product or service. The time limit should also be fixed on deciding the duration of employing the various mediums for the process of value communication of the product or service in the Australian market. Timing the marketing activities is essentially important as this helps in generating a measure of the level of effectiveness of the various departments of the organization as well as the relevancy and effectiveness of the various platforms of marketing. 2. Having a highly effective and attractive positioning statement in the forefront of the marketing campaigns is a highly vital factor as it can hold the key to the making or breaking point related to the success of the marketing campaigns. The reason behind it is associated with the fact that the positioning statement helps in the process of identification of the brand by the target audience as well as the competitors at large, while increasingly creating favorable points of difference with rival brands (Capon & Hulbert, 2007, p. 253). It can be said that the target audience which essentially comprises of the consumers of the Australian market prefer to have a food packaging which clearly highlights the ...
Cite this document
(“Marketing Research on McDonalds (Australia) Essay”, n.d.)
Retrieved from https://studentshare.net/marketing/12734-marketing-research-on-mcdonaldsaustralia
(Marketing Research on McDonalds (Australia) Essay)
“Marketing Research on McDonalds (Australia) Essay”, n.d. https://studentshare.net/marketing/12734-marketing-research-on-mcdonaldsaustralia.
McDonalds is a widely known brand that is recognised throughout the world. It was begun by Ray Kroc who saw potential in a small drive-in restaurant ran by two brothers. Through his passion and leadership the company grew to its current standing and continues to grow.
This paper presents a brief report on the management strategy of McDonald’s and gives detailed analysis of both the internal as well as external environments. In order to analyze the business environments, various business analysis tools such as SWOT, PESTEL, Porter’s Five Force analysis etc will be included in the paper.
In this context various tools have been chosen to carry out the analysis. In the macro environment segment the report will discuss about the external factors such as legal, political, social, economical, environmental and technological. It will be accomplished through PESTEL analysis.
, headquartered at Oak Brook, Illinois, United States (Yahoo Finance, 2012). McDonald’s being a global organisation which operates its business activities worldwide and its operations have been segmented into four different areas namely, a) Asia Pacific, Middle East, and Africa (APMEA), b) Latin America and Canada, c) Europe, and d) United States.
(Student’s name) (Professor’s name) (Subject) (Date Submitted) McDonalds Marketing Integration Mcdonalds had started small in San Bernardino, California. However, with its clever and creative Advertisement, Mcdonalds was able to dominate the fast food chain all over the world.
McDonald's faces extremely high competition from other stores making it hard to achieve very high profits. People are concerned with their health situations, so they seem to choose healthy menu items. McDonald's has, therefore, tried to adapt healthy menu items and avoid unhealthy characters that are not in demand by everyone.
Essential research regarding the consumers and proper marketing tactics are required by a company to sell its products effectively and gain consumer loyalty so that sales remain steady and increase overtime. McDonald’s keeps in check if it’s target audience is reducing or increasing.
The paper gives the capital structure of McDonalds. It contains the overview about the business of the company, its evolution, organization structure etc. All the calculations performed are supported by graphical representations apart from the comments in order to give a clearer picture about the company’s financial performance and management efficiency.