Organizational Culture and Leadership

Organizational Culture and Leadership Essay example
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Marketing
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Organizational Culture and Leadership I. Review of the Organizational Problem A. Brief Description of Trader Joe’s Trader Joe’s started its business in the year 1958 as a privately held grocery chain store which deals with broad assortment of products such as organic foods, specialty products and private labelled staple foods…

Introduction

Trader Joe’s focuses upon certain significant aspects which include great quality and prices of food. In this regard, the company strongly believes that by maintaining the aforesaid features, it can attain considerable value of the customers. The official headquarter of the company is positioned in California, U.S. The vision of the company is to provide superior quality products to its customers through engaging skilled and committed employees. Moreover, the mission of the company is to raise the satisfaction level of the customers by offering best quality food as well as beverages with cheap prices and also to deliver relevant product related information to the customers in order to take effective buying decisions. It has been apparently observed that there are more than 2,000 unique grocery items in its stores which are offered to the customers regularly (Trader Joe's., 2012). B. Description Of The Problem At present, Trader Joe’s faces certain crucial problems regarding the expansion of its existing customer base and the maintenance of competiveness with the new business market entrants similar to its industry such as Whole Foods, Fresh & Easy and Sprouts. These companies are considered to be the main rivalries or the major business market competitors which sell similar kinds of products in the same geographical provinces. ...
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