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Marketing Plan: The Cambridge Science Pharmaceutical (CSP) - Essay Example
Author : mariegulgowski
Pages 11 (2761 words)
This essay describes the marketing plan of the Cambridge Science Pharmaceutical (CSP), that is an international healthcare organization that develops manufactures, and market health care products. The researcher focuses on medication that are used by obese people…
This essay focuses on presenting the marketing plan for a Metabical drug that is produced by the Cambridge Science Pharmaceutical (CSP) company and will only be comprehensive if it follows or considers a comprehensive and strong marketing communication strategy that focuses on the Metabical benefits and the brand awareness that is directly targeting the target group. Moreover, effective and a successful marketing plan must focus on the finding of the extensive market research and market survey as well as marketing communication strategies and the group findings regarding the drug or product to its final consumers. Therefore, this proposed marketing plan that was presented in the essay by the researcher will be effective since, from the market survey, the product meets the consumer needs. The essay also describes that the pilot test indicated that it was accepted among the majority of the participants of the test. Furthermore, the product has been accepted with the standardization body, FDA. Standartization also strengthens the product presented in the market. Therefore, implementation of this marketing plan for Metabical leads to substantial sale in America. In addition, it is analyzed that there is growing market for the Metabical drug since the cases of overweight and obesity are steadily rising. To conclude, the researcher states that the main advantage that Metabical drug has over its competitors is that it has fewer side effects, compared to Alli and others similar drugs. ...