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Effective political marketing is fundamentally described as a well-acknowledged phenomenon in the modern day context. …
By taking into concern the current situation of this contemporary world, it can be stated that the political parties need to become market-oriented, by recognizing public demands and most importantly, by designing an effective party product. In this similar context, the party product may comprise certain important factors including policies, constitutions, symbols, organizations and ideologies. It has been apparently observed that an effective political marketing imposes significant impacts upon several important aspects which include political decisions, market orientation strategies, online association marketing and media coverage initiatives (Marshment & Rudd, n.d.). Besides, the notion of political marketing is also viewed as a sort of commercial marketing that emphasizes upon forming, preserving as well as improving long-term interrelation with the voters for the purpose of attaining significant success and expected objectives (Shaughnessy, 2001). In addition, an effective political marketing is all about shaping and delivering accurate message to the key audiences in order to obtain considerable success, especially in the political field (Ren Scott Creative Marketing, n.d.). ...
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