International Marketing - Assignment Example

Only on StudentShare

Extract of sample
International Marketing

Three aspects of McDonald’s global marketing management are discussed – the degree of standardization or adaptation of marketing mix, the globalization model employed, and the country of origin effect, of McDonald’s international operations. 1.0 Standardization or adaptation of McDonald’s marketing mix Critically analyse the extent that your chosen global brand’s marketing mix is standardised and/or adapted across international markets. Conclude by providing a 2-3 paragraph summary that discusses whether you consider this to be an appropriate strategy(s). Remember to support your answer. Product – McDonald’s continuously innovates its products in line with the changing tastes and preferences of its local market. An example is McDonald’s Indian market, where the customers are predominantly vegetarian. ...Show more

Summary

International Marketing MOD0001194 Assignment Table of Contents Table of Contents 2 Introduction 3 1.0 Standardization or adaptation of McDonald’s marketing mix 3 2.0 Theory that governed McDonald’s globalization 8 2.1 Eclectic theory 8 2.2 I.O. (Industrial Organisation) theory 9 2.3 Innovation-related internationalization 10 2.4 Cluster theory 11 2.5 Born global 11 2.6 Internationalisation Process Theory (IPT) 12 3.0 McDonald’s Country of Origin Effect 14 Conclusion 15 Bibliography 17 International Marketing MOD0001194 Assignment TO: The Board of Directors of McDonald’s Corporation FROM: Global Solutions plc DATE: December 2012 RE: International Marketing Report Introduction This rep…
Author : veumclifton
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"International Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Understanding of culture and cultural differences as fundamental for international marketing
According to the research international business operations have continually faced a number of challenges with regards to differences that exist between the host country and the international environment. Among the cross border challenges, cultural barriers have been evidently depicted as among the main factors that should be emphasized upon by multinational corporations.
12 pages (3000 words) Essay
International Marketing
The marketing strategies employed in the international markets vary depending on the unique needs of the specific countries such as culture, geography, language and religion. However, they also show some similarities particularly where similar marketing strategies, such as using local media for advertising, are employed over a region or in several countries.
5 pages (1250 words) Essay
International marketing
Mulberry depicts a British lifestyle brand that produces pilferer bags made of leather, binocular bags and dispatch bags. It provides products of a variety of range including women’s wear, menswear and footwear. The company has got it name in the London Stock Exchange by the name of MUL.
12 pages (3000 words) Essay
International Marketing
It is a strategy that applies techniques in use in the home country to other countries abroad. International marketing ensures diversification of markets, market growth and economies of scale for companies that involve themselves in this kind of marketing.
12 pages (3000 words) Essay
International marketing
signment paper is based on international marketing. The objective of the assignment is to bring to light the role of Information Technology in international marketing; discuss the scope of information systems in international marketing activities; emphasise how the adoption and integration of IT has revolutionised the international marketing environment for marketing managers and businesses.
14 pages (3500 words) Essay
International marketing
At the heart of international strategy lies selection of foreign market and the entry models which are appropriate for the desired market (Ellis, 2010, p.450). A comprehensive and exhaustive analysis of the market plus the entry mechanisms are essential for any firms planning to venture into foreign market if the corporation would want to remain in operation and break-even.
4 pages (1000 words) Essay
International marketing
Here we take into consideration two articles:PayPal Helps Fuel Revival at EBay which was published on the Wall Street Journal on 17th October, 2012 and Global Marketing: Local heroeswhich was published on The Economist on 14th January, 2012. The first article is related to the boost of electronic commerce as an integral part of international business.
4 pages (1000 words) Essay
Marks & Spencer Marketing in the United Kingdom
As a direct impact of globalization, consumers located in various markets around the world are increasingly becoming aware of the highly diversified kinds of
8 pages (2000 words) Research Paper
Strategy and Positioning Paper
The aim of this paper is to introduce a new product in the market by carefully creating segments of market. Herein, the product to be marketed is Samsung’s Galaxy Note Edge that has been created with a new technology of curved screen. Before understanding the
2 pages (500 words) Essay
Can and should the marketplace be inclusive to all consumers
In the current generation, things have changed. There is age discrimination against old people, and their taste and preference are no longer considered in the marketplace. This paper will explain how the old are excluded in
4 pages (1000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT