E-Marketing analyzing websites

E-Marketing analyzing websites Term Paper example
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E-Marketing Analyzing Websites Table of Contents PART 1 - Overview: The Company 4 Brief Overview: Alibaba.com 4 Situation Analysis (SWOT) 4 Segmentation Targeting Differentiation 5 Positioning Strategies 6 PART 2 - Benefit, Cost & Value Creation – The Marketing Mix 6 Creating a Positive Customer Experience 6 Benefit, Cost & Value creation 6 Internet Marketing Mix 6 Customer Relationship Management Features 7 PART 3 - Consumer Characteristics & Branding Strategy 8 Ethical and Legal Issues 8 Environmental, situational, and personal factors affecting users 8 STDP Strategies 8 Branding and consistency online/offline branding 8 Offline versus Online Customers 9 PART 4 - Evaluation of the Website


The company was established in the year 1999 by Jack Ma. His aim was to make internet accessible, beneficial and trustworthy for every individual of the society (Alibaba, n.d.). The company is presently headquartered at Hangzhou, China. The primary business of the company is to facilitate online selling and buying from anywhere in the world. Also for the B2B segment it connects organizations with manufacturers and suppliers all over the world. It employs around 24,000 people and has operation in 70 countries of the world. The company claims that as of March 2012, it had 79 million registered online users who are spread across 240 countries of the world (Chinadaily, 2012). ...
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