E-Marketing analyzing websites

E-Marketing analyzing websites Term Paper example
College
Term Paper
Marketing
Pages 10 (2510 words)
Download 0
E-Marketing Analyzing Websites Table of Contents PART 1 - Overview: The Company 4 Brief Overview: Alibaba.com 4 Situation Analysis (SWOT) 4 Segmentation Targeting Differentiation 5 Positioning Strategies 6 PART 2 - Benefit, Cost & Value Creation – The Marketing Mix 6 Creating a Positive Customer Experience 6 Benefit, Cost & Value creation 6 Internet Marketing Mix 6 Customer Relationship Management Features 7 PART 3 - Consumer Characteristics & Branding Strategy 8 Ethical and Legal Issues 8 Environmental, situational, and personal factors affecting users 8 STDP Strategies 8 Branding and consistency online/offline branding 8 Offline versus Online Customers 9 PART 4 - Evaluation of the Website…

Introduction

The company was established in the year 1999 by Jack Ma. His aim was to make internet accessible, beneficial and trustworthy for every individual of the society (Alibaba, n.d.). The company is presently headquartered at Hangzhou, China. The primary business of the company is to facilitate online selling and buying from anywhere in the world. Also for the B2B segment it connects organizations with manufacturers and suppliers all over the world. It employs around 24,000 people and has operation in 70 countries of the world. The company claims that as of March 2012, it had 79 million registered online users who are spread across 240 countries of the world (Chinadaily, 2012). ...
Download paper
Not exactly what you need?

Related papers

E-marketing assignment on olimpics Web TV
From the outset the product will be specifically designed for online delivery and as such the organisation can easily personalise their product to different consumer tastes and also avoid the costly challenges that its multi-delivery competitors faced in migrating their offerings to the Web. This focused-delivery mode will result in huge savings for Olympics Web TV especially in terms of…
e-marketing
Individual companies and organizations have developed websites that are aimed at reaching a considerable number of the target market. These websites have had their flaws and thus, the need to improve or adopt a different website that is of attraction to the user. A number of strategies have been proposed to improve the look and feel of the website such as using different advertising strategies and…
e-Marketing Report for www.northbrisbanelandscapes.com.au
A ranking of the four companies, North Brisbane Landscape, C Price Landscapes, Australian Native Landscapes, and Frosts Garden Centres, chosen in this paper, has also been done to deduce the comparative position of each company. The overall result suggested a lowly position of North Brisbane Landscape, the company discussed in the paper. The company was found to lack in its 7 I’s and 6 C’s…
E-Marketing Case Study
1). It is only when an organization considers a group as a key stakeholder that they can invest on a campaign targeting them. The other groups that seen as key stakeholders of HP are CIOs and IT executives who were targeted in the 2004 campaign, ‘change+ hp’. Celebrities and media houses are the other group identified as key stakeholders for HP as they were used to advance ‘The Personal…
Interactive and E-Marketing
The fundamentals to the proposals success is the development of Four things: - 1 Attracting 200000 customers per month. 2 Converting 2000 of the 200000 of monthly visitors into paying customers. 3 Ensure high levels of satisfaction and loyalty 4 Securing financial funding enough to endorse a celebrity advertising as it is aimed at young people. These key proposals are highly dependent on securing…
MARKETING
24 to 32 km/hr. It has been apparently observed that the usage of e-bikes has been increased drastically in recent business context. This is owing to the reason that e-bikes deliver extreme mobility as well as health benefits to the disable or older people. Moreover, the e-bikes have become a better substitute for cars that is quite cost-efficient as well as effective. It has been viewed that the…
Online Bookstore E-marketing
Online bookstores have altered the way in which readers and writers interact and are expected to have a huge impact on the book retail business in the future. Starting a website to sell books will benefit Book Bunker in numerous ways, not least by increasing their stock space. Physical bookstores are limited in space, which is not a problem for online bookstores. Online bookstores are perfect for…