General Electric Report

General Electric Report Essay example
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Marketing
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GENERAL ELECTRIC REPORT Name Professor Institution Course Date Executive Summary The general electric company is one of the highly regarded companies in America and globally. According to the company’s 2011 annual general report, the company had total assets worth $584 billion and a net income of $6.5 billion (Fulton, 2012)…

Introduction

The General Electric Company also obtained the fourteenth rank of among most profitable companies globally. The General Electric Company is an American transnational conglomerate business integrated in Schenectady. The company is located in New York but has its headquarters in Fairfield, Connecticut situated in the United States. General Electric Company operates in four main areas of production and service to their customers. The areas include Technology Infrastructure, Industrial and Consumer, Capital Finance and Energy. General Electric has endeavoured into the world market hence achieving global acknowledgment for its exclusive goods and services.  In the year 2009, Forbes magazine graded GE as the world's biggest company.  Hurbert in 2007 noted that General Electric's brand is the globe's most identified brand.  This kind of detection has given it an aggressive advantage over other organizations due to its capacity to be a focus for more customers. The technology infrastructure incorporates the company’s business group consisting of the General Electric Company’s constituents such as transportation, healthcare and the General Electric aviation. The formulation of this unit resulted from the staggering losses experienced by the company in the year 2008. ...
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