StudentShare solutions
Triangle menu

Direct marketing plan for expatriate sports and health centre - Essay Example

Nobody downloaded yet

Extract of sample
Direct marketing plan for expatriate sports and health centre

The direct market plan for developing the club will: i. First, create the overview of health and sports marketing to create the required brand’s message ii. Next, proceed to determine how the message fits the club’s development, and match the opportunities with the new brand message. iii. Finally, the health and sports club should be determined by the strategic business formula, and a clear, concise and meaningful approach applied. The centre will begin providing sports and health services in the city for expatriates and their families. The centre will start operating from January 2012 as per the schedule program. 1.0 Introduction The market focus for the direct marketing plan is provided by an extensive market fronts in Expatriate Sports and Health Centre and the larger global markets. The composition of business growing levels brings about the Expatriate Sports and Health Centre’s relevance into the significant market exploration of Real’s product bases. This is competitively provided in view of the marketing strategy process and within the evidenced market penetration, the business explains its promising role in exploring the potentially rich sporting markets in Expatriate Sports and Health Centre. ...
1.1.2 Business Description The children and/or adults can spend all the time in the centre taking part in a number of activities including multi-sport coaching programs offered. The club will offer a number of sessions that are intended to help built and improve the participants’ health and in some instances professional wellbeing. The centre will cover several types of sports including cricket, football, tennis, hockey, dance and martial arts. On the health side, a modern gym will be set up to gather for the general physical exercises such as weight loss programs. 1.1.3 Management description The overall management will be vested on the members of staff. The top level managers will be undertaken by the board of directors. Individual day-day responsibilities will be done by the management. The appropriate strategy for running the centre will be based on relevant laws and regulations. Specific areas which would require an inclusive leadership would also be determined. 1.1.4 Purpose of the direct market plan This plan is intended to propose a project which will include developing a structure that offers a range of facilities from fitness to social connection. The layout and atmosphere will certainly meet internationally accepted standards. Further, the club will be completed with luxuriant steam rooms, plunge pools and saunas. There will be an extension which will be based on customized needs. For instance, the plan will have secluded sessions for treatments. It will also have other secluded areas for rejuvenating toning and also for slimming regimes. The direct market plan will make a proposal including relevant feasibility study evaluations and operational determinations. 1.2 Strategic Plan The strategy ...Show more


Direct Marketing Plan for Expatriate Sports and Health Centre A case study of Expatriate Sports and Health Centre; Executive Summary Developing an executive sports and health centre will involve a combination of many factors including creating the necessary facilities and ensuring that health consumption and sports meets the necessary standards…
Author : jayme90
Direct marketing plan for expatriate sports and health centre essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Direct marketing plan for expatriate sports and health centre"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Direct Marketing
It is generally visual in nature but sometimes it may also be auditory. Different authors have provided different definitions of direct marketing. Drayton Bird (2000), have described it as an advertising activity which creates as well as exploits the direct relationship existing between the buyers and sellers (Mullin, p.1).
8 pages (2000 words) Essay
Sports fitness centre in Mayfair London
Hence, starting a Sports & Fitness Centre in Mayfair, London would need a market analysis. Being an entirely new organization it would need to have a strategy that would entail market penetration strategy.
8 pages (2000 words) Essay
Investment Analysis: Sports Direct vs. JJB Sports
The company has been able to earn a healthy EPS of 15.73 in the FY 2010. However, the performance of EPS declined in the year 2011. It came down to 14.8. The result of this decline in performance is because the company the company’s efficiency has decreased in terms of cost of making goods.
4 pages (1000 words) Essay
Direct Marketing
The first important thing Sports Gear Incorporated must do is identify its customers. According to McDonald and Christopher (2003) direct marketing can be defined as: "marketing of products without using intermediaries". In order to organize direct marketing campaign Sports Gear Incorporated should gather information about its potential clients around UK.
10 pages (2500 words) Essay
Direct Marketing
In contemporary business context, the wide spread use of bar codes for most commercial products, the computerisation of many business and government transactions, and the advances in data collection tools have provided us with huge amounts of data at unprecedented rates.
6 pages (1500 words) Essay
Glastonbury Health Centre
They wanted to learn about the benefits the service provided to patients and the contribution it made to the overall running of practice.. 600 patients were referred during 1992 and 1997 with chronic symptoms of disease. There was systematic evaluation of the treatments meted out to patients and the results of the treatment and therapies.
12 pages (3000 words) Essay
Direct marketing
According to Kotler (2003) this method is cheaper in times of restricted budgets that firms have. Direct marketing enables firms to focus on a smaller number of audiences and thus saves both time and money. Also, with the emergence of the web and the internet it has
8 pages (2000 words) Essay
Sports direct and JJB sports
Increase in taxes is another reason why the company’s performance in terms of EPS. P/E is also another very important measure to assess the company’s shares in terms of their
4 pages (1000 words) Essay
Sports Marketing Plan
From a high of 4.1 percent GDP growth in 2011 quarter four, GDP growth in the first quarter of 2011 was about 2 percent, and for the last quarter about 1.7 percent, with GDP growth
2 pages (500 words) Essay
Direct Marketing
Presently, most companies contain millions of tons of information about their customers with an objective to using in selling their products directly to them. This stored data is utilized to reach out to the customer directly and
12 pages (3000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us