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Essay example - Sustainable marketing plan
Pages 12 (3012 words)
Sustainable Marketing Plan Contents Sustainable Marketing Plan 1 Introduction 3 Marketing budget & implementation 11 Introduction The introduction section of the marketing plan will covers brief description of organization, target market and goals of marketing campaign…
Extract of sample
The Oman Air played a significant contribution in making Muscat as a major traffic hub through initiating wide number of commercial, industrial and tourism activities. The network of airline services of Oman Air operates in Middle East, Asia, Europe, and Indian subcontinent. The growth and development history of Oman Air witnessed the commitment towards offering sustainable, reliable and quality services to the customers (Oman Air 2012). Target market Stakeholder analysis and profitability figures of Oman Air have revealed that company is primarily engaged in delivering luxurious airline services to business travelers. Oman Air seeks to target elite class customers, leisure travelers and tourists aspire to enhance their airline service experience. The services are primarily designed to attract and cater international business, pleasure travelers, and upscale customers. In other words, upper middle and high income groups’ customers serve the major target market of Oman Air. The customers seeking comfort, convenience, and value added services are targeted by the company. The middle and low income class customers are already being taken by the low cost carriers and other airline companies. The battle remain in the upper middle and affluent customers, therefore the company intends to target and formulates marketing strategy in order to gain control over this target audience. ...
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