StudentShare solutions
Triangle menu

Sustainable marketing plan - Essay Example

Not dowloaded yet

Extract of sample
Sustainable marketing plan

The Oman Air played a significant contribution in making Muscat as a major traffic hub through initiating wide number of commercial, industrial and tourism activities. The network of airline services of Oman Air operates in Middle East, Asia, Europe, and Indian subcontinent. The growth and development history of Oman Air witnessed the commitment towards offering sustainable, reliable and quality services to the customers (Oman Air 2012). Target market Stakeholder analysis and profitability figures of Oman Air have revealed that company is primarily engaged in delivering luxurious airline services to business travelers. Oman Air seeks to target elite class customers, leisure travelers and tourists aspire to enhance their airline service experience. The services are primarily designed to attract and cater international business, pleasure travelers, and upscale customers. In other words, upper middle and high income groups’ customers serve the major target market of Oman Air. The customers seeking comfort, convenience, and value added services are targeted by the company. The middle and low income class customers are already being taken by the low cost carriers and other airline companies. The battle remain in the upper middle and affluent customers, therefore the company intends to target and formulates marketing strategy in order to gain control over this target audience. Oman Air is strived towards delivering consistent and reliable airline services to the target audience evidenced by the continuous increase in the air passenger traffic report of CAPA-Centre for Aviation & Oman Air. The constant increase in the air traffic passengers of Oman Air also indicates the ever increasing expectations of target audience. The target audience adopts for the Oman Air airline services in the expectation of getting more personalized and innovative airline services (Oman Air 2012). Goals for marketing campaign (20 points) The marketing campaign of the Oman Air strives to provide new dimension to the existing airline services of the company. The goals of the marketing campaign in terms of both the 3B’s (Brand, Buzz, and Behavior) and the 3BL (People, Planet, Profits) are: Goals in terms of Brand, Buzz, and Behavior 1) Improving appearance of Oman Air as remarkable, safety, bold and fresh airlines through adding or improving in-flight services features. 2) Fostering the brand image of Oman Air as responsive, prompt, fast, customer oriented, and having courteous attitude. 3) To keep pace with the technological advancement in order to introduce new business models. 4) Formulating promotional messages showing respect and courtesy towards other cultures and backgrounds. 5) To become a member of global premium airline service platform in the coming ten years. 6) To become airline of choice for pleasure travelers and premium customers across worldwide. 7) Offering differentiated and personalized services from all key touch points to strengthen brand personality. 8) Increasing presence in the global cities to emerge as a global player. 9) Positioning the airline services in more personalized manner in order to stimulate existing market share. 10) Investigate and introduce new comfort, convenience, and technology driven factors in airline services of Oman Air. 11) Providing a delightful flying experience in order to gain foothold in new geographical regions. Goals in terms of profit, people, planet 12) To increase the revenue growth from 35% to 40% by the end ...Show more

Summary

Sustainable Marketing Plan Contents Sustainable Marketing Plan 1 Introduction 3 Marketing budget & implementation 11 Introduction The introduction section of the marketing plan will covers brief description of organization, target market and goals of marketing campaign…
Author : devonte31
Sustainable marketing plan essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Sustainable marketing plan"
with a personal 20% discount.
Grab the best paper

Related Essays

Sustainable Marketing
In other words, it is also defined as a process of adopting a suitable business practice that creates a better business environment as well as good relationship with other players in the global world, thus, most companies in their effort to try portraying their environmental and green image, they have to include sustainable marketing strategies into their overall market mix.
4 pages (1000 words) Essay
Three Es of Sustainable Marketing
This article explores the subject of sustainable marketing under the following divisions: applications of sustainable marketing; a sustainable organization of Burgerville; improving social media as a sustainable marketing tool. Sustainable Marketing is very important for the company and should be focused with full attention, because social media doesn't is not enough to create value.
4 pages (1000 words) Essay
Sustainable marketing plan for Emirates Airline
As stated from the very beginning of operations, ‘quality, not quantity,’ (Emirates Global, 2012) has always been its motto in providing exceptional service, whether it be on how to purchase tickets to flying on board in spacious seating arrangements, friendly crews, entertainment and meals served.
12 pages (3000 words) Essay
Marketing plan
From an economic-point of view, they create a benefit, called utility such as form, time, place and ownership utilities (Boone and Kurtz, 2009, p. 5) and they are the want-satisfying power of the goods or service. But in today’s highly complex marketing contexts, no business would be able to survive unless it plans effectively for the future.
17 pages (4250 words) Essay
Marketing Plan
The analysis of customers, business competitors, the business environment, marketing mix decisions and the action plan for the effectiveness of the brand are also part of this marketing plan. Product Outline Gatorade is a sports drink brand that is produced and distributed to more than 81 countries by its parent company PepsiCo.
6 pages (1500 words) Essay
Leading the Way - A Marketing Plan for Sustainable Competitive Advantage
This suggests that there is no an absolute guarantee of long-term sustainability for Apple. As such, it is recommended that Apple select a diversification strategy that is supported with a marketing strategy that involves concentrated promotional development, staying true to interactivity and relationship development through transparency and social media, and linking the new business structure to its existing reputation for competence and trust that has been long-standing with customer markets and non-customer markets.
8 pages (2000 words) Essay
Marketing Plan
While Aberdeen beach has been experiencing some troubles in recent times, tourism volume in Scotland has increased considerably as compared to last year. With respect to the tourism industrial climate, it is assumed that: i. Perceived insecurity will reduced local tourism volumes by 4% ii.
9 pages (2250 words) Essay
Marketing Plan
This has lead to a significant decrease in Toyota’s sales pushing it to the second position with General Motors leading the charts. Toyota being a foreign
16 pages (4000 words) Essay
Marketing plan
In this regard, it has been observed that the incorporation of effective marketing strategies is quite significant for the success of any business. In order to develop a
18 pages (4500 words) Essay
INTERNET MARKETING PLAN:
The e-marketing domain is largely affected by competition, technology, newer trends in advertisement, and more importantly dynamic strategies used by firms and therefore e-marketer has to foresee how these variables may significantly
15 pages (3750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation