Marketing strategy - Essay Example

Only on StudentShare

Extract of sample
Marketing strategy

The pharmaceutical industry is highly concentrated and only a few companies are doing well in the industry. The main aim of this study is to analyze the marketing strategies adopted by GlaxoSmithKline Plc; a London based pharmaceutical company (Chaffey et al., 2008). The study would also analyze the factors affecting the marketing strategies implemented by GlaxoSmithKline Plc. Since, the company is a UK based company it would also analyze its strategic position in UK as well as in other countries. An analysis of the marketing mix of the company would help in highlighting the key elements of the marketing strategies adopted by the company (Zhou et al., 2010). Introduction Medicines form an integral part of a human’s life because the discovery and invention of medicines have improved the health and quality of life of human beings. The consumption of drugs has increased rapidly. Every year, around 650 million prescriptions are written by the General practitioners alone in UK (House of Commons, 2005). The National Health Service, UK sells medicines worth ?7 billion annually and 80 percent of which is spent on branded products. ...Show more

Summary

Marketing Strategy of GlaxoSmithKline Table of Contents Table of Contents 2 Executive Summary 3 Introduction 3 Background of GlaxoSmithKline Plc 5 Marketing environment 5 PEST analysis 6 Porter’s Five Forces Model 8 Marketing Strategy 10 Market Segmentation 10 Targeting and Positioning 12 Marketing Mix 14 Evaluation of GlaxoSmithKline’s Strategy and Tactics 15 Recommendations for the Future Development 15 Conclusion 16 References 17 Executive Summary The pharmaceutical industry is one of the most profitable sectors of the world…
Author : kundemurphy
Marketing strategy essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing strategy"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Strategy
It is a Swiss watch producer primarily known for its quality of products (Watch Info, 2006). The marketing strategy begins by identifying the needs of the customers and finding out what they require. The project makes an analysis of the marketing strategy that has been applied by the company to meet the requirements of the customers.
12 pages (3000 words) Essay
Marketing Strategy
The paper will evaluate each of the strategies that can be implemented by the university. Marketing communication is very important as far as attracting students to a university is concerned. It is imperative for the university to portray itself as a reputable institution in the region.
4 pages (1000 words) Essay
Marketing Strategy
Managers of business organization need to make vital decisions on how to strategize to make their organizations curve a niche for itself over their rivals. Thus, through effective marketing strategies this tends to be attained. According to Lazer (1971:209), "Given good intelligence, executives should eventually be able to scan markets, call for additional information through consoles, assess marketing alternatives more adequately, and adjust to dynamic market condition more readily".
4 pages (1000 words) Essay
Marketing strategy
(1)” However, during the early 1990’s the company made record deficits in its financial statements. The main reason for the losses was the introduction of the 928 which was made to replace the 911. It was not accepted by
4 pages (1000 words) Essay
Marketing Strategy
When you have finished your marketing strategy, it is significance checking that you have the operational capability and processes competent of fulfilling the additional orders, delivering on time
8 pages (2000 words) Essay
Marketing Strategy
The basic products group includes confectionary products in the forms of bar goods, boxed or bagged items and grocery items in the forms of baking ingredients, chocolate drinks, peanut butters and beverages. It manufactures confectionary in 50 brands. According to Michman
4 pages (1000 words) Essay
Marketing strategy
The intangibility of insurance products makes the marketing highly challenging. Hence, the marketing approach for the insurance firms becomes highly crucial factor for its success primarily because
2 pages (500 words) Essay
Marketing strategy
Pizza Hut has introduced itself as a uniquely different food restaurant from other traditional Pizza restaurants all around the world. Pizza Hut offers a long list of different pizzas with a variety of other food items
1 pages (250 words) Essay
Marketing strategy
mentation can prove to be quite fruitful in nature and the cost attached to this procedure is quite high because a lot of market research is involved. With the assistance of market segmentation, businesses can design and create goods and services that appeal to a small portion
8 pages (2000 words) Essay
Marketing Strategy
heterogeneity of market characteristics also create problems in creating effective strategies and promotions to ensure that brand defection switching costs are reduced in desired target markets. Additionally, Toyota has experienced many problems with quality failures that have
12 pages (3000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT