CRM Project Paper Rubric Spring Semester 2013 - Essay Example

Only on StudentShare

Extract of sample
CRM Project Paper Rubric Spring Semester 2013

There are several ways of using these technologies and information systems. The common applications include the customer relationship management systems, electronic marketing, and social networking among others. The field of customer relationship management presents a lot of opportunities. The systems and operations of CRM implement the company’s goals and objectives for customer access, interactions sales and other services. With the developments in the field of information technology, there is the possibility to merge the CRM and other technologies such as social networking. This provides a greater opportunity for marketing and customer interaction at a cheaper and more affordable cost. Organizations and businesses are increasingly adopting customer relationship management (CRM) systems in order to improve their interactions with customers (Rigby et al. 2002). The CRM systems management application is used to manage customer interactions by integration of processes that are customer oriented like customer service and sales. The CRM systems are not only used in automation of these processes for cost reduction but also collection and analysis of customer information with the aim of better fulfilling customer needs and improve customer satisfaction(Karimi et al. 2001). ...
Download paper

Summary

Name: Course: Tutor: Date: CRM Project Paper Rubric Spring Semester 2013 Executive summary The marketing field is driven by an effective customer relationship. Marketing is about the customer and to achieve effective marketing customer relationship management is the key to success…
Author : glenrau

Related Essays

Marketing Managerment Project Paper
7 pages (1757 words) Research Paper
CRM and Sales Management
6 pages (1506 words) Assignment
CRM Model Assessment & Design
10 pages (2510 words) Essay
MMK265 T1 2013 Major Assignment
15 pages (3765 words) Essay
2013 Fashion Promotion
11 pages (2761 words) Essay
Case study of a company
16 pages (4016 words) Essay
customer relationship management CRM
6 pages (1506 words) Essay
SEMESTER AT SEA
6 pages (1506 words) Research Paper
Ethics in Marketing
3 pages (753 words) Essay
SMART Goals
1 pages (251 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!