The Development of Entrepreneurial Marketing

The Development of Entrepreneurial Marketing Assignment example
High school
Pages 10 (2510 words)
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<p>The mode of marketing policies used in each firm cannot be standardized. Of course, there is a framework in which most marketing strategies are incorporated: marketing in its traditional context. Through the decades the need for covering special needs of firms has led to the development of another form of marketing, which has been quite popular among entrepreneurial/ small businesses: the entrepreneurial marketing.


It is proved that the increase of popularity of entrepreneurial marketing is continuous even if its use, as compared to that of traditional marketing, is still limited; the lack of managers’ awareness of the benefits of entrepreneurial marketing seems to be the key reason for this phenomenon...

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