The Development of Entrepreneurial Marketing - Assignment Example

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The Development of Entrepreneurial Marketing

It is proved that the increase of popularity of entrepreneurial marketing is continuous even if its use, as compared to that of traditional marketing, is still limited; the lack of managers’ awareness of the benefits of entrepreneurial marketing seems to be the key reason for this phenomenon...

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Summary

<p>The mode of marketing policies used in each firm cannot be standardized. Of course, there is a framework in which most marketing strategies are incorporated: marketing in its traditional context. Through the decades the need for covering special needs of firms has led to the development of another form of marketing, which has been quite popular among entrepreneurial/ small businesses: the entrepreneurial marketing…
Author : mortimergreen

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