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The Development of Entrepreneurial Marketing - Assignment Example

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The mode of marketing policies used in each firm cannot be standardized. Of course, there is a framework in which most marketing strategies are incorporated: marketing in its traditional context. Through the decades the need for covering special needs of firms has led to the development of another form of marketing, which has been quite popular among entrepreneurial/ small businesses: the entrepreneurial marketing…

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The Development of Entrepreneurial Marketing essay example
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