Fundamental of marketing - Assignment Example

This makes it the most outstanding paste in the New Zealand markets. With these features, XSensor will be a product for use by all family members across New Zealand given that it calls for the most simplified applications ever. In regard to customers demand it will have a special pouch for provision of other services like tooth picks to be used alongside the brushing technique this will give potential customers a better satisfaction that is worth the value of their money. To ensure that customers are satisfied, our product will offer the best service owing to the fact that its battery will have a prolonged life span this will ensure increased efficiency and effectiveness.

This will also ensure that this product lives up to the expectation of the consumer. It is maintenance cost is going to be low because of less contamination by hands. In fact, XSensor does not call for touching like other manual dispensers. You only place your tooth brush at the point of dispensation and tooth paste of the right quantity comes into place. Secondly, this product will benefit customers through proper product positioning which will include: Conducting interviews with our target customers in their niche so as to gain relevant insight and to ensure that they get hands on experience of the product.

Developing thorough understanding of the customer’s needs this will include guidelines on how to use the device and facilitate any modifications that customers may deem fit in their brilliance. Capacity The product is in large scale and customers will not at any one time miss it out in the market so as to cope with the success of services offered. The buying criteria will be simple as this product comes in one piece and will not require assembly once delivered. This is holistically backed by the following characteristics and benefits: It will be fast to use because its dispensing speed is fast, it will have a long life span, and no hand contact.

Pricing methods will be friendly to consumers to ensure the product is affordable to all the people in New Zealand. Discounts will be offered to customers who purchase in large quantities. This may include traders or even domestic users willing to buy for their other family members. Cumulative quantity discount will also be given to resellers who purchase large quantity over time but who may not have the capacity to buy in bulk at once. Seasonal discount will be offered based on the period of time or season that the purchase is made to reduce variations of seasons in sales.

Then there will be cash discount offered to domestic users who buy promptly on cash basis. Finally there will be promotional discount once in a while to stimulate customers during low seasons (Feinschreiber, 2004). Also it is evident that customers will require products that are of better quality .These are products whose worth is not compromised by the cost offered. Performance must also be put into consideration because XSensor will fall under electronic goods. All these are applicable qualities to go by.

Additionally, the following pricing objectives must be put into consideration for the survival of the organization. Current Profit Maximization The product on offer is new and will require generating profit in order to sustain customers and employees. It is important that new consideration is given to negative long impacts to