Analysis of Marketing Value - Essay Example

The true importance of marketing is to understand the demographics and how to attract consumers. It entails acquiring and retaining customers for products and services by delivering customer value. Marketing promotes product awareness to the public as well as boosting the product's sales (Higham, 112). If a business aims at increasing sales percentage and double production, effective and strategic marketing plans are significant not only to produce sales, but also to make a trademark and a strong status for the organization.

Market share is increased, profitability as well as promotion of new products. Limitations of Marketing Marketing require customers to use newer technologies, which leads to additional costs to the business. Businesses are regularly required to stabilize the call for build-up as informed as possible regarding customers’ needs. This limits the speed by which the company makes decisions to keep up with improving their position in the market. its given to consumers in the process may not be all accurate.

In most cases, it is exaggerated and does not give conclusive information. Upon such realization, the company may lose its consumer's trust reducinitsiconsumer'sr base (Kotler, 98). Conclusion Marketing creates awareness of products and increases sales. This has a significant effect on the business, but it is not the only strength of the business.