Marketing trend (Internet and online marketing) - Assignment Example

Marketing Trend Marketing Trend Marketing trends refer to the accepted propensity in a financial field. These trends are normally categorized in three main classes including secular, primary and secondary. According to various sources, the internet and online marketing trends have significant impact on other external factors involved in consumer decision making. In most cases, traders usually identify these online trends through analyzing them technically (Caroline, 2004). This paper will discuss how the online marketing trends have a major impact on the external factors of consumer decision-making.

It will also discuss how these online marketing trends effects on the consumer buying process and its relevant impacts. There are several online marketing trends in the business world. Some of the most common trends include deals and rewards, mobile push marketing, mobile pull marketing, proximity marketing, local online marketing, globalization and three-screen marketing among others (Caroline, 2004). The buying behavior of consumers is acknowledged as a contemporary topic in online marketing.

This is because the e-marketers usually focus on the influence they have on their marketing efforts and web experience. Furthermore, the e-marketers are supposed to understand their role in shaping up the virtual experience of their customers (Caroline, 2004). Business experts point out that the most crucial step in online marketing involves the capability of having the maximum impact on the internet users. The buying process of the consumers is also described as a learning procedure which involves decision making and processing the required information.

Question 2The internet has drastically affected and changed the buying process as numerous products continue to be advertized through the internet (Whitehead, 2009). Marketers should, therefore, try to understand the internet and how they might use it to their advantage to increase sells, as well as buying decisions. These days, a majority of consumers do not follow the customary purchasing route of going out to shop for their products (Whitehead, 2009). The purchasing route was a significant guideline to marketers on how to plan their proceedings.

A purchasing channel was the trend for many years, and then came the internet. In the purchasing channel, consumers started with the potential brands and then singled down to the most the product with great quality. Back in the days, the purchasing channel sounded logical to both the marketers and consumers. It was a proper way of locating the product that a person needed. Nobody ever thought of buying products from the internet (Whitehead, 2009). People never even trusted products being sold over the internet.

However, these days, the internet has made everything universal. Instead of following the normal purchasing channel, consumers opt to shop straight from the internet where all classes of products can be attained. The internet is no longer a scam filled place. People buy genuine products at a much faster rate from the internet as compared to going through the purchasing channel (Whitehead, 2009). It did not sound logical to purchase goods over the internet until recently. Marketers should, therefore, also opt to utilize the internet in case they want to diffuse into the market properly.

The internet might advertise their products more than the purchasing channel and sell then much faster.ReferenceCaroline, E. (2004). Influencing the online consumer’s behavior. The web experience, 14(2), 111-126.Whitehead, A. (2009). Effects of online marketing on consumer purchasing. New York: New York Times.