Customer satisfaction/dissatisfaction youtube video - Essay Example

YouTube Video Business operations undertaken by any given enterprise must focus on marketing ina bid to capture a substantial market share. The video, customer service is the new marketing (http://www.youtube.com/watch?v=U7HuU_gJlVQ) presents the fundamental aspects of integrating customer service and customer satisfaction in the marketing strategies employed by a business enterprise. The conversing parties unanimously agree on the fact that customers constitute one of the most critical concerns for a business entity.

What is interesting in this video is the fact that different customers are satisfied in different ways. In other words, the tastes and preferences of customers vary across their cultural, social, and economic divides. An outstanding scenario in the video is that not all customer concerns can be addressed. However, a business or a firm that establishes close relations with its customers stands a better chance to successfully use customer service as a marketing tool. Listening to customers is essential in monitoring their current and future needs.

According the necessary attention to customers is itself marketing, since marketing is all about luring consumers to buy. In this respect, the video holds that customer service provides an effective marketing tool.Works CitedYouTube Video: http://www.youtube.com/watch?v=U7HuU_gJlVQ