Presentation for Marketing Plan - Essay Example

Goals and Objectives The objectives are measurable and specific so you can determine if the goal was achieved. The primary goal of Chilliandolive Groceries is to provide supreme quality of goods and services toward its customers with intense focus on the profitability and target market of convenience stores. The shopping store and restaurant should aim to: Generate revenuesServe existing market segmentsAttract potential customers Aim for increased salesMarketing ObjectivesMarketing objectives define what you want to accomplish through your marketing activities.

There are several important factors to consider when establishing effective marketing objectives. Hence, the objectives of convenience store should be comprised of:Develop attainable and realistic objectives to be accomplished in futureAs far as small businesses are concerned, they should be operated by considering fundamental objective includes:Maintain its visibility through the delivery of superior products servicesAdopting advanced advertising campaignsIt should be planed to earn revenues and stand in the line of leading small business stores Whereas, the actual objectives of the grocery store are to be:Improve quality of goods & serviceIncrease in customer target To target more on other ethnicities, an increase the profit by 15%Marketing StrategyA marketing strategy defines objectives and describes the way youre going to satisfy customers in your chosen market.

Making and using a marketing strategy has a strong positive impact on profitability. To attain the above mentioned marketing objectives, marketing strategy of Chilliandolive Groceries will comprise the following initiatives which are classified as under:Inventory Management SystemSoftware to keep a track of stocks, turnover and lag time for the alignment of demand and supplyThe quality of food and products will maintain and monitored constantly in order to keep the customers satisfiedTo attract customers towards grocery Store the following offers are to be provided:Special Discounts To The New Marriage CoupleOffer A Free Meal After Buying A Specific Number Of MealsDistribute CouponsReasonable PricesAnother important aspect of Chilliandolive Groceries marketing strategy includes diversifying its offers.

Besides vegetables, meat, spices, instant food, frozen food, and other groceries they are also dealing with restaurant services along with four to five different Indian dishes. Moreover, it will strive to keep its relationships with customers and vendors intact so that they stay with the business as its satisfied stakeholders. Chilliandolive should work on expanding and improving upon its current strategies, and even formulating and experimenting with the new business strategies.In future, the Chilliandolive Groceries store intended to provide:Sandwiches in the weekend after midnightTeaching customers their favorite dishesThursday and Saturday night of every week the restaurant will offer special mealSpecial weekend offers involve sandwiches such as Shawerma and Falafel, this offer will start after midnight until 3 o’clock in the morning for customers who hang out lateIn order to create brand name, we will use Above the Line mediums such as:Social media network (such as Face book and twitter) Creating a website for the store