Wholefood Company evaluation - Essay Example

Whole Foods Company’s Social Interaction Whole Foods Company has embraced social media as the best way to communicate to customers. The response from customers is so impressive with over one million followers on tweeter and about one hundred thousand fans on facebook. Social media has been so helpful to the company in so many ways. The company is closer to customers and available at all times for their enquiries, because immediate feedback is given to customers. Additional information about stores and products can be posted on the social media platforms, for customers to understand the company better.

Customers who are not able to reach the outlets are able to ask for home deliveries using social media, which can be made available for them. Interaction with customers of all kinds helps Whole Foods Company understand their customers better and learn about their interests and dislikes.One of their major goals was to make relevant contents. All their stores located at different places created different accounts to inform customers on latest foods, and information about new developments at the stores.

These accounts address specific customers’ desires and interests. Customers’ feedback about Whole Foods Company products, gives a general understanding of how customers enjoy the services, and what changes can be made to improve the company. Events happening at any of the stores are updated in the account, as well as foods review. The company also created other accounts for different products, which the customers use to interact with the department heads.Social interaction has helped Whole Foods Company to reach customers no matter where they are.

Interaction with customers is important for growth of the company. The company has other social medial channels which help to expand channels of communication with customers. This is to give satisfaction and reach as many customers as possible. Customers also learn a lot concerning ingredients, healthy tips and various recipes, an action that makes the company more interesting and appealing. Whole Foods Company uses social media to attract customers who only shop occasionally for just a few favorite items.

They do this by making announcements of promotions or short-term sales of some items to be sold on a single day only. In such an occasion, customers who do not shop regularly make time and shop at the store. Whole Foods allow time for customers to ask questions about products or anything else. This makes the company easy to approach and clear any doubts about products and prices. Customers post their questions and concerns which are read and answered by the heads of different departments. Social media has encouraged a lot changes and improvements in the company.

Marketing of the company’s products and services has become easy and time saving. Social media interaction has helped to increase the company’s sales as more people are attracted to the shops every day, after they read the company’s advertisements. Whole Foods Company’s Social Interaction is of benefits to both the company and the customers because all their needs and interests are catered for at the same time.Work CitedJesse Stanchak, How Whole Foods Market uses social media to keep its marketing fresh, 2011