The Cost of an Advertisement on Trade - Essay Example

For the six consecutive advertisements, this value will be $210,000. Advertisements that have more than one color cost more than black and white advertisements.
Another factor that will affect the cost of a DR magazine is positioning. A front-page advertisement may cost about $55,000 while the one towards the middle and back will cost $40,000.

The cost of an advertisement on trade shows is significantly lower than running advertisements on TV or in magazines. Advertising made on the trade shows ‘website lowers the business cost per sale significantly. If an advertisement from a DR magazine is $50,000, a trade show can be around $30,000 to $40,000.

The major benefit of magazine advertisement to a business is the aptitude to display images of higher quality than the direct ones through newspaper or mail. Images full of color and gloss create clear pictures of the products. This gives the public a better idea of the company. Many magazines target specific people. When an advertisement is posted, it means that someone will at one time pick and read it irrespective of the print date. Hence, increased returns to the business.

Trade shows have the major advantages of being cost effective; have a targeted market, new audience, and face time with the customers and sales lead.
When used properly and in a timely way, both DR magazine and trade shows have the capacity of increasing business returns to over 100 percent. The effect of advisement is far much better than staying without one.