Marketing for Zappos - Essay Example

Zappos MARKET STRATEGY Businesses always find challenges in the market while striving to attract more people to buy their products depending on consumer’s tastes, fashions and preference. As for Zappos, advertisement is the best strategy for all their businesses to gain popularity as far as market strategy is concerned. Apart from billboards and media advertisements, other ways like shopping bags for customers is an important factor. According to market research, it has been realized that a good percentage of the population gets attracted to certain products due to their packaging.

Consequently, the kind of packaging used should be appealing to the customers especially in their appearance (Stolze, 91). Zappos should also consider the economic and social factors that relate to the environment and the reactions of the targeted consumer groups. A study should be conducted to determine price regulations depending on seasons. Zappos should also analyze the competitive environment and determine the strengths and weaknesses of their competitors. As a result, it should take advantage of their competitor’s weaknesses by overcoming their strengths.

Any potential future competition should also be analyzed to ensure none or few threats in the market and the continuous improvement of sales at all times.PRODUCT EXPANSIONZappos must ensure that it offers a wide variety of products in addition to the products offered. The products include electronics and their accessories, clothing and shoes. The business should venture majorly on long-term opportunities that ensure continuous flow of income that is mandatory for business continuity. On the other hand, certain short term investments are that are highly profitable should be considered.

This depends on the seasons that they are highly demanded and when they are on recession. Products that have long shelf life should be stocked in lesser quantities especially in the low seasons. Consequently, their quantities can be increased in high seasons. This calls for market research to determine such seasons (Hoover, 67).External sources of funds must be considered to ensure that the company is cushioned incase of an emergency. Statistical quality control must be conducted during product expansion to realize what to accept or ignore including the measures to take to protect the company.

A number of actions should be initiated once the risks associated with the product expansion are analyzed. This should be followed by business expansion and protection efforts.CUSTOMER GROWTHZappos must ensure to carry out more research on target consumer groups and increase their customer base. This is before establishing their branches in different parts of the world. This is to attract more people, once they have analyzed their competitors, and have provided commissions on their product to attract more sales.

This is likely to translate into large customer base. Market segmentation is a major factor in marketing and should be considered before moving the business. This would ensure more efficient ways in attracting new consumers without much strain that might lead to unexpected losses. Street sales are also essential in attracting more customers and expanding more knowledge to the buyers. They can use the knowledge to interact more openly and freely about the products. This equips the producer, or the seller with knowledge about the customer’s taste and preference.

SEGMENT DIFFERENTIATIONThere is a need for proper planning to ensure that businesses are able to grow and expand successfully. Most businesses have business plans but they do not implement their plans. One is left to wonder how an unimplemented business plan may influence business growth. It is only with business plans that businesses are able to realize growth consider expanding (Krajanowski, 111). This is where internet search comes in. It ensures that research is conducted concerning the market in different geographical locations and help to expose the business in different regions.

Online tourism is another way travelers can use to know how far their products have gone or rather how far they still need to push the products. Works CitedStolze, William J. Start Up Financing: An Entrepreneurs Guide to Financing a New or Growing Business. Franklin Lakes, NJ: Career Press, 1997. Read more: http://www.referenceforbusiness.com/small/Bo-Co/Business-Expansion.html#ixzz2sYoax6GSHoover, Kent. "Self-Financing an Answer for Business Expansion." Memphis Business Journal, 1999. Read more: http://www.

referenceforbusiness.com/small/Bo-Co/Business-Expansion.html#ixzz2sYr2HcxFKrajanowski, David. "Maturing Businesses Must Keep Their Focus on Profit." Los Angeles Business Journa, 1997. Read more: http://www.referenceforbusiness.com/small/Bo-Co/Business-Expansion.html#ixzz2sYshJrzm