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Buyer Decision Making Process - Essay Example

Summary

The present essay "Buyer Decision Making Process" dwells on consumer decision issues. As the author puts it, "Even though I own a laptop, whose portability allows for easy movement and use at any location, the notion that I could forget my machine somewhere prompted my need for a PC"…

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Subject: Marketing
Type: Essay
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 2
Author: jaimegoldner

Extract of sample "Buyer Decision Making Process"

Evaluation of alternatives Peer influence was significant in the evaluation process. My friends know my taste and earlier approved of my attitude towards Apple products. The level of innovation at Apple also influenced preference for their product for both prestige and value. We also considered available distributors and their terms of sale and after-sales services. Purchase decision Based on the analysis, I decided to buy the PC, immediately, and from ACP Components, a PC distributer at from Santa Ana.

The previous encounter with the distributer influence the decision because of developed confidence, services offered, and favorable prices that include discounts. I made a cash purchase because I had the money and the store offer discounts on cash purchases. Post-purchase behavior The PC has been satisfactory, meeting my expectations from the distributor. Even though I come across other PC products in shops and advertisements, I still regard the product brand, model, and the distributor.

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