Network Navigation Issues - Essay Example

Being informed on how people understand and move around networks or virtual space is not a complicated matter but also a significant aspect of marketing that individuals in business need to observe. The presentation has focused on some critical aspects of networking and how it flows in the marketing realm. First, the paper examined the satisfaction that comes with such networking. According to the study, web use has certain satisfaction. These satisfactions will be determined by the degree of “flow” which has a direct relationship with the continued use of the web. The main propagator of this flow also demands some balance of skills by individuals using the web as well as the intensity and the presence of the technology that individuals use.

The paper has also been able to examine the motivation behind the use of interactive media. Some of the motivations that have been identified include; approaches that the users of the web have as well as the amount of usage. The discussion reveals the properties that are seen to fundamentally determine motivation, where they have been categorized as either intrinsic or extrinsic.