StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

MARKETING IMPLEMENTATION - Essay Example

Cite this document
Summary
Good marketing means maximization on the profits. Marketing implementation goes in hand with marketing strategy where the latter could turn out differently. Marketing implementation…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER92.5% of users find it useful
MARKETING IMPLEMENTATION
Read Text Preview

Extract of sample "MARKETING IMPLEMENTATION"

Marketing Implementation For every business either small or large scale, marketing is the base for a business to succeed. Good marketing means maximization on the profits. Marketing implementation goes in hand with marketing strategy where the latter could turn out differently. Marketing implementation is, therefore, mandatory, and it is the process that turns marketing plans into action. Every marketing implementation needs a marketing strategy. Proper implementation requires effective organizational structures and suitable regulation and evaluation.

For an implementation to succeed, there is a need to recognize a problem within the market niche, know where the problem is emanating from, executing plans and evaluating the results of the executed plans. The marketing strategies can be implemented by using internal marketing and total quality management approaches. Pride & Ferrell note, "Both approaches represent mindsets that marketing managers may adopt when organizing and planning marketing activities” (2004). Internal marketing involves the administrative actions that are needed to make the employees of the company accept their obligations in the marketing process.

Customers are also important in the internal market as they buy a firm’s products. Total quality refers to the output that the firm(s) gives to its customers. It focuses to meet the customers need to gain satisfaction from a product. Total quality method relies on the ability of employees to repeatedly increase the quality of goods and services in the organization. It takes into consideration organizing the products, region it distributes its products to and organizes its targeted customers.

“Just like external marketing activities, internal marketing can involve market segmentation, research, distribution, product development, and even public sales promotion" (Pride 2004). Constant enhancement of an organizations goods and services is by the idea that the quality is free but having low quality of goods and services can lead to the number of dissatisfied customers hence can be expensive.In conclusion, marketing implementation connects with market strategies. The strategies have to be implemented through internal marketing and total quality management approaches.

The ultimate result of an appropriate strategy is satisfied employees and enhanced customer relation.Work CitedPride, William M, and O C. Ferrell. Pride-Ferrell Foundations of Marketing. Boston: Houghton Mifflin, 2004. Print.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“MARKETING IMPLEMENTATION Essay Example | Topics and Well Written Essays - 250 words”, n.d.)
MARKETING IMPLEMENTATION Essay Example | Topics and Well Written Essays - 250 words. Retrieved from https://studentshare.org/marketing/1644719-marketing-implementation
(MARKETING IMPLEMENTATION Essay Example | Topics and Well Written Essays - 250 Words)
MARKETING IMPLEMENTATION Essay Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/marketing/1644719-marketing-implementation.
“MARKETING IMPLEMENTATION Essay Example | Topics and Well Written Essays - 250 Words”, n.d. https://studentshare.org/marketing/1644719-marketing-implementation.
  • Cited: 0 times

CHECK THESE SAMPLES OF MARKETING IMPLEMENTATION

Creating and Marketing a New Product

hellip; MARKETING IMPLEMENTATION and Control 6 3.... Creating and marketing a New Product Table of Contents 1.... marketing Strategy 3 2.... marketing Mix Strategy 5 2.... In this regard, the primary purpose of this essay is to create an effective marketing plan for new product i.... marketing Strategy 2.... marketing of handcrafted or handmade soft toys under the flagship of Toys R Us would enable to attract huge figure of customers across the growing UK market....
5 Pages (1250 words) Essay

Globalisation of Markets

… In 1969, Kotler and Levy published “Broadening the Concept of marketing,” in which they agitated for the reconceptualisation of the marketing construct through the embrace of its inherently social dimension.... Within the context of the stated, Kotler and Levy explore the social nature of marketing and especially as it pertains to non business, or not for profit, organisations.... Levitt concludes that the world has become flat and that corporate entities must tailor their marketing strategies for greater consistency with this new reality....
9 Pages (2250 words) Essay

Initial research proposal

To assess Channels used by SBE to influence the customers Key words: business performance, E-Marketing, Small business EnterprisesIntroductionBasing the argument on researcher point of view, E-MARKETING IMPLEMENTATION can change the nature and shape of SBE's sectors all over the world.... This is because it covers very many firms Report on marketing Insert Work Online marketing Research question: Online marketing: small business enterprisesAim: impacts of online marketing on small organizationObjectives: 1....
2 Pages (500 words) Essay

Audit Assistant of a Firm

An audit assistant should respect the confidentiality of information acquire as a result of business and professional relationships and… should not disclose information to parties other than those involved in the contract unless there is a professional or legal duty or right to disclose.... However, acquiring of confidential information as a result of the business and professional relationship should not be put to The alternative adopted by the audit assistant is the information related to the Club casino has been carefully removed as far as its referencing is concerned....
4 Pages (1000 words) Essay

Marketing princles

In addition to marketing strategy and market analysis, MARKETING IMPLEMENTATION is done by coordinating the marketing mix elements.... Coordination of marketing mix involves implementation of the results of market analysis and marketing strategy.... Various measures are used to evaluate success of market implementation as well as other marketing process elements.... Market orientation is defined as implementation of marketing...
4 Pages (1000 words) Coursework

Marketing Functions

These are marketing analysis, MARKETING IMPLEMENTATION, marketing control and marketing planning.... arketing implementation is a process in the marketing responsible for turning the plans and designs into actions.... Every marketing manager has four main function of management that he or she applies.... These are marketing analysis, marketing… Each of these functions must be applied at the right time and in the right manner if success in business operation is to be a reality. marketing analysis studies the dynamics and attractiveness of a given market....
1 Pages (250 words) Essay

Marketing Implementation, Evaluation and Control, and Monitoring Procedure

This research is being carried out to evaluate and present MARKETING IMPLEMENTATION, evaluation and control and monitoring procedure as inseparable parts of the consolidated marketing plan.... hellip; This research will begin with the statement that marketing organization is nothing but an attribute of marketing campaign and plan.... This paper illustrates that KFC is a functional marketing organization.... All the sub-functions are supervised by the different managers and all those managers are controlled by the marketing manager of the company....
3 Pages (750 words) Research Paper

Analysis of Marketing plans for Forever Charge

which includes the analysis of the environment, SWOT analysis, marketing objectives, marketing strategies, and MARKETING IMPLEMENTATION… The paper contains the Analysis of the marketing environment of  Forever Charge which includes discussion on technological, competitive, economic, socio-cultural, legal, and social factors to the marketing environment.... This is evident from discussion in each slide and includes analysis of the environment, SWOT analysis, marketing objectives, marketing strategies, and MARKETING IMPLEMENTATION....
2 Pages (500 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us