StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Topshop British Multinational Fashion Retailer of Clothing - Case Study Example

Cite this document
Summary
The paper "Topshop British Multinational Fashion Retailer of Clothing" states that British multinational fashion retailer of clothing, shoes, make-up and accessories. It has around 500 shops worldwide – of which some 300 are in the UK – plus online operations in a number of its markets…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.2% of users find it useful
Topshop British Multinational Fashion Retailer of Clothing
Read Text Preview

Extract of sample "Topshop British Multinational Fashion Retailer of Clothing"

Download file to see previous pages

Peter Robinson reduced to 6 stores from 22 in 1974. While on the other hand, Topshop progressed independently. In the 1980s, Topshop did its best to maintain its profile But underwent a revival in 1990. Topshop launched a collection in conjunction with red or dead in 1994. Kate Moss, a British supermodel, designed a collection for the brand. A deal was signed by Beyoncé in 2014 to launch a new brand. (activewear)It’s a British fashion retailer. It had a branch in Norwich by 1966. It has approximately 500 stores all over the world.

300 out of the 500 are found in the United Kingdom. American Apparel from Vuforia apps and explorer information on the product. It has been used at points of sale to crack a variety of options, including watching videos, ordering online and product reviews.NFC, Compatible supermarket, Introduced at a casino in France. Customers use their phones to get information. When they are ready to pay, tap the phone or use a reader, which is usually attached to the register. The customers can also scan shelf edge by using their phone to get details of the products they want to purchase.

This system enhances the ease of the acquisition of information about products easily and therefore boosts Topshop’s sales.M&S Browse and order hubs. Allows customers to scan barcodes bar code to browse. The screens come along with the card payment machine. The customers can order the products by use of the hub and have them delivered to them or pick it at a later date. This can be used to the advantage of the shop in competitions as it makes the process of selling quite efficient and accurate, above all fast.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case #2 Technology in retail Study Example | Topics and Well Written Essays - 1500 words”, n.d.)
Case #2 Technology in retail Study Example | Topics and Well Written Essays - 1500 words. Retrieved from https://studentshare.org/marketing/1667990-case-2-technology-in-retail
(Case #2 Technology in Retail Study Example | Topics and Well Written Essays - 1500 Words)
Case #2 Technology in Retail Study Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/marketing/1667990-case-2-technology-in-retail.
“Case #2 Technology in Retail Study Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/marketing/1667990-case-2-technology-in-retail.
  • Cited: 0 times

CHECK THESE SAMPLES OF Topshop British Multinational Fashion Retailer of Clothing

Topshop Market Performance

Executive summary This case study analyses the current operations of Topshop, a high street fashion retailer that originated in Britain and has grown into a renowned brand.... In the study we look at topshop's retail strategy through the industry, its financial performance, market orientation, strategic positioning, relationship marketing, store location, information technology, retail value chain and global expansion.... At the end recommendations are suggested to enable topshop retain its market share and to ensure their continued success in the retail industry in future....
12 Pages (3000 words) Essay

Effect of Recession on the UK Fashion Clothing Retail Sector

Fortunately, the prices of clothing remained low due to thousands of alternative sources of clothing with low cost.... The paper "Effect of Recession on the UK Fashion clothing Retail Sector" analyzes the statistics and other official reports about UK Fashion clothing Retailers and the impact of the recession on them, to validate or refute news reports and other research works found over the Internet.... The UK Fashion clothing Retailers could survive the country's recession by tapping the advantage of the globalization of business....
44 Pages (11000 words) Dissertation

Retail Marketing Analysis: H&M

The Ikea of clothing, H&M, versus the Verizon iPhone.... H&M is credited with being a pioneer in the fast fashion industry, providing contemporary and affordable clothing for a variety of target markets.... H&M maintains a particular focus on servicing the 18-34 year-old markets demanding contemporary and exclusive clothing offerings at an affordable price.... The fashion retail environment Fast fashion is representative of the ability of an apparel retailer to move from the clothing design board, to the catwalk, and finally to the store inventory in the fastest method possible as a strategy to respond quickly to changing trends in fashion design and consumer social culture (Hines and Bruce 2001)....
12 Pages (3000 words) Essay

International Marketing Research and Strategy for Topshop

Beginning humbly in 1964 in a basement of a retailer called Peter Robinson, in the up-market Oxford Circus of London, today it is amongst the most famous apparel and accessories retail chains in the UK.... Topshop has launched a new fashion range that has been a great success in the UK, the US, and Europe.... 'Topshop attracts women from their teens to the 40s searching for a weekly fashion idea' (Topshop Website).... While basically aiming at the female section, it also fashion lines for men as well as babies....
16 Pages (4000 words) Essay

Advantages and Disadvantages of Topshop Company

These factors are important as they play a major role in shaping up the consumer choices, interests, attitudes and preferences for the clothing and fashion accessories offered by Topshop.... The paper "Advantages and Disadvantages of topshop Company" consider worth a variety of brand's products available in a wide price range, a wide network of stores, and online store, etc, and recalls such weaknesses as excessive availability and poor quality of service compared to other brands....
5 Pages (1250 words) Research Paper

Market Segmentation Is Essential to Achieve the Optimum Marketing Mix

From the paper "Market Segmentation Is Essential to Achieve the Optimum Marketing Mix" it is clear that segmentation differs across industries, across countries and is again based on other factors also.... While some succeed in segmenting based on attitudes, some adopt the differential strategy.... ....
8 Pages (2000 words) Coursework

Local vs International Brands

The Kate Moss experiment and experience has opened wider markets of US and Europe for Topshop and is now looking beyond the western markets to promote this exclusive range of high fashion clothing.... hile basically aiming at the female section, it also sells fashion lines for men as well as babies.... This research paper 'Local vs International Brands' will attempt to explain the various barriers and possible solutions for marketing a branded product of a multinational company from a developed country to the consumers of an underdeveloped country....
20 Pages (5000 words) Research Paper

Global Business Entry Strategies of Topshop

The growth of Topshop since the establishment of the british multinational retailer as a fully dedicated women fashion store for accessories, clothing, makeup, and shoes.... Topshop is a British fashion retail company operating in the clothing industry with the contact details including email address customer.... The paper will be composed of five sections aimed at providing an in-depth analysis of the topshop company's situation, screening of the global market, in-depth market analysis, entry strategy and marketing plan, and Rationale for the specific internationalization modality selected for the company....
15 Pages (3750 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us