Information Systems: A Restaurant Situation - Assignment Example

Again, Laudon & Laudon, (2011) argues that listening to the needs of the customers is a way of improving the market product produced by the market. Ensuring that communication between customers and the staff is enhanced offers a pathway for feedback.     Using information systems, the restaurant can effectively provide barriers to any new entrants in the market. For example, the restaurant can use customer feedback to ensure that the customers remain satisfied. Customer satisfaction leads to customer loyalty and hence any new competition finds it difficult to operate effectively.

On top of that, the restaurant can use its network to research on any new product that is coming up in the market. This ensures that the customers are not enticed to shift loyalty to the new entrant because the restaurant provides all the products the customers need. Therefore, the use of information systems is paramount to the restaurant’s success in blocking any new entry of competition.