Consumer Behavior in the UK Broadband Market: Choosing Supplier - Term Paper Example

With the use of different board banding technologies, it becomes possible.The urgency of the topic could be explained by the increasing profitability of computer technologies. First of all, it’s necessary to of the broadband then comes marketing research analyze, which include the demand, the potential demand and the availability of the goods for customers. These tasks will be completed via using both board banding information and scientific marketing theories.The tasks set in the previous chapter may be completed with the use of some materials concerning the broadband.

For example, the survey affected by the British chamber of commerce concerned the advantages for the use of broadband and barriers preventing from the use of IT technologies. The results of the survey observing the competition on the broadband market demonstrated that high technology is primarily used by countries with more competitive markets. As for the books evaluating consumer’s behavior I `d like to mention Mitchell and Bates who have analyzed and made a summary of a number of surveys concerning the consumer decision making styles, and the main priorities when purchasing goods.

Among the Scientific having analyzed such an important problem as learning styles and their influence on the customer's behavior I`d like to name the following.: Gregorc, Knaak, Dunn, and Kolb. The methods mentioned in their articles range from such aspects as abstractness or concreteness in learning to the most popular methods of learning (lections or laboratory writing essays).