The Marketing Concept is the Best Concept for Todays Organisations to Practise - Term Paper Example

From the paper "Modern Concepts of Management " it is clear that new rules in business bring not only new opportunities but also new challenges and it is very important for the organizations to meet the requirements of the new environment they have to work in.... hellip; Modern companies have to work in an environment of uncertainty when they do not know how the situation may change tomorrow....

Description of the Marketing Concept the marketing concept is goal oriented and integrated concept that producers of services and goods practice and the basic focus is upon the satisfaction of needs of the consumers over needs of the company that is producing (McCarthy, 1960).... the marketing concept says that the needs and the desires of the target market should be determined and fulfilled so that the goals of the producer can be achieved successfully.... The value added selling concept is gaining importance day by day for quite some time now....

In addition, the work finds out the various aspects of the marketing concept and illustrates how the marketing concept can be useful for the growth and development of an organization.... Marketing concept and other business philosophies An analysis of the marketing concept proves that it does not focus on maximising profit through increased sales volume.... Thus, in the marketing concept, customer is the central figure around which all marketing activities take place....

Restructuring organisations to meet competition and using human resources for getting a competitive advantage will be important decisions that may break or make the organization and this cannot happen unless these are based on a sound understanding of concepts of organizational theory, behavior and culture. … Organization theory (OT) focuses on the organization as a unit rather than individual and is concerned with its design and structure for achieving its goals.... Human capital is an important resource in the organization and a manager has to get the best from it he needs to understand human behavior in organisations....

The production concept prevailed until the late 1920's before mass production become a norm (the marketing concept, 2005).... Until today, most people use the word "marketing" when they really mean sales (the marketing concept, 2005).... the marketing concept However, after World War II, the variety of products increased and hard selling no longer could be relied upon to generate sales.... The key questions became: What do customers want Can we develop it while they still want it, How can we keep our customers satisfied (the marketing concept, 2005) In reaction to these sensitive customers, firms began to adopt the marketing concept, which involves: Focusing on customer needs before developing the product, Aligning all functions of the company to focus on those needs, realising a profit by successfully satisfying customer needs over the long-term...

Data warehousing is the concept of using data from the data warehouse for further processing and getting business intelligence information in an organization.... The paper "What Is a Data Warehouse and Its Importance " discusses that the effectiveness of implementing data warehousing within business organizations can be improved when it is customised to fit with the organization's strategy and business objectives....

The author suggests this as it is perceived that the long-term contribution to assisting women has been minimal at best.... This research paper” When is Sexual Orientation Discrimination Lawful?... rdquo; illustrates the proponent viewpoints of the business case for diversity as well as discussing the current equal opportunities framework which currently exists in the United Kingdom....

the marketing concept is about the target market, customer needs, integrated marketing, and profitability (McCarthy and Perrault, 2000).... With this competition, customer needs are highly viewed as necessary in all aspects of the marketing concept.... It is important to understand each of these prior to effectively create the best marketing opportunity for a certain product and in general, create a competitive advantage.... "Principles and Practice of Marketing Management" paper describes the concept of marketing, supply and demand, the dynamic environment, marketing information systems, marketing research, segmentation, targeting, positioning, and Business Growth Matrix....