Marketing Segmentation Strategy of British Airways - Case Study Example

british airways is prime example of relationship marketing.... The market strategy of the business must respond to the system as a whole rather than to one single variable, the product.... Commercial Customers, suppliers and competitors are its commercial publics whose interests need to be considered within the wider goals of its market strategy.... Maintaining good customer relationship has become intrinsic part of good market strategy....

Consumer Profile: Geographic: Region: England City: Birmingham Density: Urban Demographic: Gender: Male Age: 38 years Lifecycle: Married, no children Occupation: Businessman Education: University graduate Income: GPB 500000 per annum Nationality: british Behavioral: User Status: First time Readiness: Very high Benefits: Going into space, making a dream come true, doing something special before peers and competitors.... Market segmentation: Market segmentation is the bifurcation of a large group of people into smaller groups that have similar characteristics....

The context of the report primarily focus on building an effective marketing plan for a hypothetical fair trading company in the confectionary industry of U.... It is almost impossible for a firm to achieve success in business in the modern world without an effective marketing plan.... A business firm can only enjoy a broad customer base if it sets innovative and planned marketing strategies.... This essay will enumerate an efficient marketing plan for a hypothetical fair trading firm in the confectionary industry....

Therefore, effective and focused marketing and advertising strategies have to be in place to ensure that the customers get a clear understanding of the unique product offerings of british airways.... Therefore, due emphasis must be placed upon the training, development, and motivation of the employees of british airways, particularly those who have a direct interface with the customers.... british airways is trying to follow the Product Differentiation strategy....

This paper makes a conclusion that the british airways advertisement was designed to focus on the patriotic as well as national feeling of the consumers and passenger of Britain.... Talking from the marketer's point of view, it can be said that the british airways advertisement tried to develop a local connect.... Positioning falls in the sub domain of STP strategy.... This paper talks that segmentation, targeting and positioning (STP) of a product is a vital part of any marketing plan since it helps in a great way in communicating the values of a specific product to the right customer segment....

Virgin Atlantic has always developed its marketing strategies through focusing on the philosophies of marketing concepts and new-era orientation.... Through these marketing strategies, the airline company has made travelling to be fun, simple, and convenient.... This is one of the philosophies contained in new-era orientation, and marketing concept....

The paper "Information for marketing Decisions" demonstrates four marketing situations and the answers to their solutions.... The paper focuses on the most useful tips in understanding potential customers, improving the communication levels between the company and its customers....

In addition, Virgin Atlantic has positioned itself as the direct competitor to british airways and is striving to compete with the airline on all aspects and routes into and out of London.... The author of the essay "International Marketing for Travel and Tourism" states that Virgin Atlantic is one of the leading airlines in the world and has been in existence for the last 26years under the british long Haul category.... In addition, the airline uses targeting as a competitive strategy by targeting the upper-class customers who travel for the purpose of business (Engel & Fiorillo, 2009)....