Evaluation of Current Marketing Communications Practice of Motorolla - Case Study Example

The essay "Motorola Inc" is about as one of the leaders of innovation, backed by over 80 years of history, one of the most diversified companies.... Everything from the first radio to the handheld portable phone, Motorola has contributed many groundbreaking inventions designed to improve the quality of digital technology....

The varying strategic moves of Nokia, Samsung, Sony Ericsson Mobile communications, LG Electronics, Apple Incorporated and others have tremendously created varying competitive advantage in Motorola's industry.... A.... Describe the salient opportunities and threats that exist in Motorola's external environment....

Motorola, originally named Galvin Manufacturing, was founded by Paul and Joseph Galvin.... Motorola was an American based multinational company which was later divided into Motorola Mobility and Motorola Solutions, mainly due to the fact that Motorola lost about $4.... billion from 2007 to 2009....

In addition, the company could bring in new engineers to supplement the current ones who know the culture of Motorola Mobility (Goggin, 2012: p744).... Motorola Mobility Name: Institution: MOTOROLA MOBILITY Since the acquisition of Motorola Mobility by Google Inc, one of the most significant organizational changes that have occurred was the layoff of staff to achieve a leaner company....

The Motorola Company is presently the leader in multi-mode and multi-band communications products and technologies.... he Motorola Company is also playing a leading role in the mobility communications solutions sector.... The company has fared exceptionally well in comparison with its competing firms such as Nextel communications, American Movil, Western wireless, etc....

An author of the essay "marketing Communication" outlines that restrictions - which can be defined as official rules which limit what can be done - are placed on advertisements in order to curtail the negative implications they could bring about.... hellip; The nature of an advertisement is so that few can escape the clutches of its message....

Relationship marketing has been used to attain customer loyalty by way of satisfaction.... 145) Relationship marketing (RM) and customer relationship marketing (CRM) are two interrelated subjects.... “Relationship marketing is marketing based on interaction within networks of relationship… CRM [includes] values and strategies of relationship marketing – with particular emphasis on customer relationships – turned into practical application” (Gummesson, 2002, p....

The e-business framework consists of five support areas – people, public policy, marketing, and advertising, support services, and business partnerships.... nbsp; E-business requires a framework where all the five support areas - people, public policy, marketing, and advertising, support services and business partnerships – have to be well integrated, without which e-business can be a failure....