Marketing Strategies of Apple i-Phone - Case Study Example

The product that I have chosen for this assignment is apple's iPhone.... The iPhone is a Smartphone launched by apple Inc which has internet and multimedia capabilities.... Another advanced feature in iPhones is Synchronization with apple's other products such as iTunes, iCal and Address Book.... apple has also launched iPhones with 3G and 3GS capabilities.... Further, apple also allows users to add applications of their choice on their iPhones....

This report will address various other marketing aspects of apple's strategy in India and recommend measures that could be taken in this regard.... The following is a Business Report for apple Inc, which proposes that the Company pursue an active marketing strategy to sell its product the iphone in India, which is a large and upcoming consumer market.... This Business Plan proposes that apple Inc capitalizes on the success of… The iphone is one of the most important recent developments in the electronic world because it is a combination of a phone, ipod and an Internet device....

In order… achieve this goal, Orange's primary target will be to identify the market scenarios and trends following the future and integrate them into its company's core strategies.... It is the goal of the company to get established as the leading distributor of mobile phones in the United States market....

The aim of the discussion is to identify and assess the potentials of the next generation consumers of iPhone product line for apple and propose marketing mix strategies that would assist the organization in gaining a competitive positioning over its close rivals.... hellip; The study leads to the conclusion that apple has been viewed to prioritize effective marketing activities with the aim of attaining a superior competitive position in the IT industry.... With this similar concern, apple decided to position and market its iPhone product line in such a way, so that the company is capable of gaining the desired level of competitive advantages....

After seeing over 10,000,000 pieces of apple iPhone 6 in its first weekend of introduction (Thomas and Bradshaw, 2014), it can be certain that the Apple iPhone 6 brand is in its growth stage of the PLC and that there could be a very long way for the product to go in terms of… The Apple iPhone 6 brand belongs to one of the most competitive product industries today, which is the Smartphone industry.... Because of this, industry PRODUCT AND BRAND LIFE CYCLE MANAGEMENT PRODUCT AND BRAND LIFE CYCLE MANAGEMENT After seeing over 10,000,000 pieces of apple iPhone 6 in its first weekend of introduction (Thomas and Bradshaw, 2014), it can be certain that the Apple iPhone 6 brand is in its growth stage of the PLC and that there could be a very long way for the product to go in terms of sales....

have been able to tap on the mobile marketing platform effectively through applying the simplicity and the reward system strategies respectively; and thus are consequently reaping the benefit of their unique mobile marketing strategies.... In this respect, Starbucks and apple Inc.... apple Inc.... apple has managed to realize the benefits of mobile marketing through adapting simplicity as the key to the mobile marketing campaigns (DeMers, 2014)....

However, the success of rival company Apple's i-phone has made a huge dent in Nokia's sale of smartphones which offer the consumer the facility to undertake to multitask in a mini pc sort of framework.... Nokia now nurtures the ambition of entering the lucrative market of netbooks and mobile banking through the launch of new products but still has a weak presence in this sector in the US as the i-phone and RIM Blackberry are feature rich and hard to emulate.... Nokia's business portfolio is thus mainly focused on increasing the sales of its mobile phones and other innovative devices with which it aims to capture the future market and take away the market share from apple and Blackberry brands....

The marketing mix plays an important role in determining the product or service made by a brand.... There is a set of four Ps that help achieve this purpose in service marketing, that stand for the price,… Over the years, more Ps have been identified to address the innovative features of the latest products and services.... Product is of immense importance because this is what the consumers need and the marketers' entire marketing strategy is based on....