Purchase Behavior Of Consumers - Assignment Example

The buying pattern of consumers varies from product to product based on the perception of consumers towards a product pertaining to its importance or relevance for the customer.... In this manner, the study of purchasing behavior of customers enables businesses to understand the level of involvement each consumer has towards a product or service.... One of the basic elements of marketing is consumer behavior, which enables businesses to assess consumer behavior towards their offerings and design and promote products that are popular among consumers....

Every marketer has to analyze and consider the buying behavior of the customers therefore before making any decision; one has to consider the consumer's level of involvement so as to come up with the sales strategy.... Medium involvement involves limited problem solving where the consumers already have some information about a good or a service and the continue searching for more information.... The marketers should also consider pricing their products in a manner that will entice the consumers into making a purchase decision....

The purchase behavior of the consumers is influenced by several factors.... The consumers have the option to make the purchase online through the Nestle nutrition store.... On the basis of the purchaser's knowledge and experience quick or slow decisions for purchase are made and for the purpose of making the correct decision, gathering the right information becomes extremely necessary.... hellip; The involvement level reveals the extent to which the customer is attached with or interested in the product or service and how much time he/she wishes to spend before making the final decision related to the purchase....

This situation shows that each customer is a unique individual, marketing managers must think in terms of groups of "average consumers" or prototypes that comprise a more or less homogeneous market segment.... The acts of accumulation and consumption indicate the differences between consumers and purchasers, and between consumption and buying.... Actually, consumers have become quite professional in some areas of consumption.... However, for many products such as television, stereophonic components, and air conditioners, it should be noted that even given the technical information, consumers do not have the background necessary to interpret the data and make the wisest purchasing decisions....

This technique will support the re-Purchase Behavior Of Consumers.... There are many corporations that are trying to reach consumers in the way they want.... Therefore it can be concluded that diversity among consumers should be viewed as an opportunity to earn more profits rather than considering it a threat (Dennis).... They should promote the ethically correct behavior in the organization....

onsumerology: The Market Research Myth, the Truth About consumers, and the Psychology of Shopping, Nicholas Brealey Publishing, London.... In this report I am going to describe the various behaviors involved in the Consumer behavior The various behaviors that are involved in making a purchase all fall under consumer behaviour.... Emotion and Reason in Consumer behavior, Taylor & Francis, Oxford.... In this report I am going to describe the various behaviors involved in the making the purchase of a car....

What is your view on the online purchasing behavior of consumers?... What should be done to enhance the online purchasing behavior of consumers... Research procedures Description of the research study The research study would be aimed at trying to highlight the impacts of online purchasing behavior exhibited by consumers.... The impacts, in this case, would be assessed in relation to the satisfaction the consumers derive from the behavior....

Most of the existing literature on Purchase Behavior Of Consumers in relation to luxury brands is mostly based on the Western markets.... The other key elements that influence the purchase behavior of most consumers are the quality and reputation that these brands have been able to develop over time.... Lastly, the marketing strategies used by these brands also play a big role in influencing the purchase behavior of most Thai consumers.... Recent studies have however shown that the Asian market is very different from the Western consumers....