Market Position of Tesco as a Home Catering Provider - Case Study Example

The major aim is to provide for excellent quality food to the current as well as prospective customers at more affordable prices.The investment risked for the project is very low. This is mainly because the advertisement and the marketing costs are very low as Tesco has a well-developed website which is equipped with content management, product management and order management systems.The main objective of this study is to explore the opportunities, market position and brand image of Tesco as a home catering provider.

Also, this report aims at providing recommendations for the IMC Strategy to support the business entry into the UK markets. The study will discuss the sales, profit and the market share of Tesco in the catering industry. Hopefully, this report will provide a better analysis of the catering market in the United Kingdom. This study also aims at understanding the different market segments. The market also aims to provide information about the supply chain advantages of this endeavour of Tesco. Finally, the study will recommend the marketing communication used by Tesco in order to promote their home budget catering services.

This will provide for a clear picture of the entire marketing plan and this will help get a clear image of the entire plan that can be undertaken by Tesco to enter into the home catering service.Information for this dissertation has been taken from a number of sources. These sources have been very carefully selected and have been mainly taken from reliable resources. These sources have been used as they serve as the most reliable source for the information as it is first-hand information from the company itself.