Business to Business Thought Paper

 Business to Business Thought Paper Assignment example
Undergraduate
Assignment
Marketing
Pages 10 (2510 words)
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Business to Business Table of Contents Introduction 3 Relevant Literature 4 Discussion 10 Suggestions for future research 12 Conclusion 13 Reference 14 Bibliography 15 Introduction Trade or business has always been one of the vital factors that have regulated the growth and development of any civilization…

Introduction

The most significant change can be observed in the field of technology which has dramatically altered and influenced the business activities1. The process of globalization and modernization has made the global business environment very attractive with business organizations being able to access overseas markets with least constraints compared to earlier times. However, on the other hand, due to globalization, the global business environment has become much more competitive with the introduction of free trade policies. . In this regard, Hope and Maeleng have identified free trade policy as a “competition-enhancing device”2. In order to cope with this increase in competition, business organizations are constantly trying to bring in a number of improvements in their business activities and hence, they clearly identify the importance of business activities and associated stakeholders. Business related transactions can happen between any two individuals, or government and non-government organization. In this age of technological advancements, business organizations are trying to maintain transactions in electronic medium. The use of internet backed technologies like e-commerce has revolutionized all types of business transactions, be it business to business or business to customer transactions3. ...
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