Toyota Brand Evaluation - Essay Example

Thus, the history of its recalls of products with questionable reliability was central to its commitment to producing reliable product and service offerings. On the other hand, Toyota believes that customers have the parts of its product offerings whenever they need them. In this way, customers are ensured to maximize the working potential of the products they purchased from Toyota. This increases productivity and cost savings. Lastly, the Toyota brand ensures customers the quality of a product offering they deserve to have. Toyota brand is Toyota Corporation’s asset knowing that it implies quality which is integrated with its cutting-edge technology.

The value proposition for the Toyota brand sounds good to prospective customers who are after certain values such as primarily on reliability, parts supply, and quality. These customers are certainly in line with a business that maximizes its advantage on cost savings and productivity. Toyota, therefore, is creating a good competitive advantage in this area.

Toyota brand is simply trying to emphasize quality in general and this is the most important aspect that a consumer who is after productivity and cost savings is looking for in an automobile brand.