The Market Analysis of the MBA Program at Alhosn University - Case Study Example

An over view of the MBA program at Alhosn University Alhosn university of Abu Dhabi in the United States Arab Emirates launched its MBA program at the onset of June 2006. This was a move to protect Sheikh Khalifa Al Nahyan’s vision. He holds the presidency in the University and is highly credited for a number of developments. The MBA program at this university as spear headed by the president is geared distinguishing itself in academics. This move to launch the masters in business administration program was achieved in line with the pursuit of human resources alongside the privatization of the public sector. The sole role of this program is to empower the learners with the necessary knowledge needed for the corporate world. This as planned for by the president is to be fostered through academic excellence and joint cooperation with a number of well established institutions. The university has thus conducted a very wide research on the marketability of this program within Abu Dhabi. The university through the launch of the MBA program wishes to foster academic excellence and provide leadership, guidance and support towards the private sector. The role of the university through this program is to create and identify development opportunities in the private sector within Abu Dhabi. The university is renowned for offering quality academic programmes to a large number of students in Abu Dhabi. Analysis of the MBA program at the Alhosn University The Masters in business administration program at the Alhosn University in Abu Dhabi is very distinct. This is with regard to the academic cooperation that the university offers with a number of leading international companies. The companies that the university identifies with are involved at various levels in numerous industrial sectors. This is thought to be a great assurance for the students who probably wish to emulate the proprietors. Such cooperation fosters a direct interaction between the MBA students and the various executives of the companies. The program offers six different fields of the corporate world including international business, Accounting, management, finance, banking, information systems and general management (Alhosn University para.1). The MBA program at the Alhosn University has been structured to cater for thirty six credit hours that amount to twelve courses. The program also offers a number of non business related majors. The university has gone ahead to conduct a number of renowned companies including Cansult alongside Nakhaeel in order to foster strong academic and industrial cooperation. Such a cooperation will make it possible for the company executives to offer lectures on a number of business topics. Such topics cover various fields of the corporate business world with focus on various international operations. The MBA program at the university is geared at offering both business and non business related courses with regard to both the industrial and engineering fields. Students are at liberty to select their choices from the various combinations offered by the program. Such combinations are designed to mould the students so that they may become very efficient in their area of specialization. Such a specialization would in the long run provide them with what it takes to make innovative leaders in business. A number of companies have indicated very positive response towards the joint cooperation. It is heavily expected that the powerful decision makers of the various companies would help the students with a number of theoretical concepts. This is bound to be fostered in line with enlightening the students on the emerging trends in technology and approaches that are considered ideal for the current business world. The program will remain open to any other leading company that wishes to join the cooperation in an effort to add more significance. The university also wishes to come up with a joint advisory board that will marjorly be constituted by the various cooperate companies. The board will focus on making an outline of plans in the future and also developing various practical strategies. Such a move would definitely help in the production of leaders with both theoretical and practical expertise in the field of international business (Alhosn University para.3). The market analysis of the MBA program at Alhosn University The demand for higher and quality education in Abu Dhabi is relatively high. This is the basis with which the Alhosn University was started in 2003. With the nature of the business world within the United Arab Emirates, MBA is a very marketable and ideal course. This is in line with the various fields or courses that the university offers in this program. The nature of the emerging business opportunities in Abu Dhabi are such that call for the need to empower learners with the ability to enter in to the highly coveted leadership roles. There exists a very large potential for corporate leadership in Abu Dhabi that needs to be realized through the acquisition of such knowledge. The general public has shown a lot of interest in the university and this MBA program stands to be very competitive among other MBA programs offered by the University. The various courses offered in this MBA program are such that perfectly blend with the needs of the population in the region. The university has severally identified the need to focus on strengthening the message behind the acceptability and the increased awareness of the program. This has been done through the use of various channels of effective marketing and communication. The internet which happens to be an ideal source of current data in the cooperate world has found a lot of application in this university. Alhosn University has made it possible for the MBA program to be effectively advertised on its website. With the emerging large number of internet users in the United Arab Emirates, the marketability of the MBA program is highly guarantied. This is because majority of the internet users are in pursuit of more knowledge and would definitely not ignore a home town institution that offers such ideal knowledge. To further foster the marketability of this program, the university has indicated the need to encourage female students to venture in such challenging opportunities. Innovation in the corporate world is an aspect that can not be ignored in Abu Dhabi and the demand for the MBA program at home is definitely very high. This is in line with the fact that they were initially only handful institutions in the area that offered quality education. The program stands to meet the exert needs of a number of young professionals who wish to venture in to the cooperate world (Alhosn University para.5). SWOT Analysis With regard to the marketability of the MBA program in Abu Dhabi, it emerges that the university has more capability than the power of external influence. The university is strategically located in a region with a population that has been craving for quality education for a long time. This implies that programs offered are readily consumed. The threat of competition in this particular field of operation is not an aspect to worry about as this is a region that has not been tapped by various educators. This university is thus bound to successfully thrive in the wake of the evident minimal competition. Yet another strategy that will enable the university to do well with the move to offer the MBA program is the great marketability of the program offered by the internet. The university has managed to launch its own website that can be accessed by any internet user both at home and abroad. The students who are interested in the program can get all the details concerning the courses offered online without necessarily going to the university premises. Other than the good marketability offered by the use of the internet, the university has also established good relationships with a number of companies. Such good relations are ideal at boosting the public image of the university. Majority of the relationships with the various companies have been established to suit the needs f the MBA program. Though the program is relatively expensive, the university seems to be very prepared to meet the cost of offering the best to its students. The university has thus managed to incorporate both local and international students. The advisory board at the university is yet another strong point that stands to help in the survival and marketability of the MBA program (Alhosn University para.1). Marketing strategy used by the university to market the MBA program To effectively make known the program, the university has made tremendous efforts in the use of advertisement. Most of the adverts are designed and posted via the internet. The university has launched its own website where it is possible for any internet user to get the latest information concerning the MBA program. The use of the internet makes it possible for the university to effectively formulate and present all the relevant information concerning the program (Alhosn University para.1). This is contrary to the use of other modes of advertisement that may limit the amount of information that is offered. The 4 Ps marketing Mix as adopted by the university of Alhosn in the marketing of the MBA program With regard to marketing of the MBA program, the university has managed to incorporate the marketing mix. This is a marketing strategy that revolves around the type of product or service, the price, the place and the promotion. With regard to the price, the MBA program offered at the Alhosn University is such that can be afforded by both the locals and even those outside Abu Dhabi. To further cater for the needs of those who qualify for the program but can not afford, the university offers grants especially to students from the Abu Dhabi community. With regard to the place, the program is offered at the center of the Abu Dhabi community within the unite Arab Emirates making it possible for the natives to acquire the services with ease of traveling. For promotion, the university has used the internet to make the program known both at home and abroad. The product in this regard refers to the MBA program that is an intangible service. Work cited Alhosn University. The MBA Program. 2009. 26th Oct. 2009 Read More