Recognition, Information Search, Alternatives Evaluation, Purchasing and Post-Purchasing Stages - Coursework Example

… The paper "Analysis of the Consumer purchasing Process" is a wonderful example of a report on marketing.... The paper "Analysis of the Consumer purchasing Process" is a wonderful example of a report on marketing.... In addition, I will analyze the consumer purchasing process for customers buying an item of clothing or an accessory from one of these stores....

… The paper "International purchasing - Primark Stores Ltd" is a perfect example of a business case study.... The paper "International purchasing - Primark Stores Ltd" is a perfect example of a business case study.... nbsp;Primark Stores Ltd.... is a subsidiary of Associated British Foods....

In the analysis alternative of purchasing an automatic juice processing machine which costs $5million has been viable as it has a high rate of return and high positive net present value.... The alternative of purchasing customized automatic juice processing plants which cost $2million had positive net present value though lower than the automatic plant.... For the organization to make a decision in regard to accepting certain project decisions; project evaluation is very crucial to ensure that the decision made will be of great impact to the organization....

The decision making is a process which entails problem recognition, information search, evaluation, selection procedure, and this finally influences the purchase decision by the consumer.... The purchasing behaviour of consumers does vary, with some consumers being risk-averse, who would not like to try any new product, while other consumers are risk-takers.... The consumer behavior is the all-encompassing function, which heavily influences the marketing and the purchasing process....

… The paper 'purchasing Apple iPad Online " is a great example of a marketing case study.... The paper 'purchasing Apple iPad Online " is a great example of a marketing case study.... The internet is relatively a new mode of communication as well as an exchange of information that has become essential in everyday life.... How the company uses different e-marketing channels in each step Need recognition – this is where I developed the need to have an iPad....

In high-involvement products, the consumer may skip the information search and alternative evaluation stage.... In high-involvement products, the consumer may skip the information search and alternative evaluation stage if they are influenced by personal recommendations.... The key reason for extending the consumer buying process is that it involves a more extensive information search stage and the consumer spends more time evaluating alternatives....

… The paper "The Role of Satisfaction in purchasing and Repurchasing Fast Food" is a perfect example of a Marketing Case Study.... The paper "The Role of Satisfaction in purchasing and Repurchasing Fast Food" is a perfect example of a Marketing Case Study.... What is the influence of advertising on purchasing and repurchase intention of fast-food customers?... Advertising is one way to aid customers in information search, during purchase alternatives, and in the actual purchase....