Importance of Perceived Value to the Customers - Coursework Example

nder the stage of production position, one could use the Unique Selling Proposition (USP) to place the name of the product or service in the minds of the customers.... This paper seeks to respond to the following problem: “value to a customer includes more than the functional benefit a product or service provides.... This paper seeks to respond to the following problem: “value to a customer includes more than the functional benefit a product or service provides....

Rather it is undertaken to deliver value to the customer.... Doing so, CRM will prove to be a win-win proposition that will deliver value to the customer keeping the financial viability of the business.... This definition says that CRM is… “to add value to the customer relationship in the customer's terms to maximize the value of the relationship to the customer for the customer's benefit and the company's profit.... Moreover, in the case of B-to-B, the customers are technically more sound and competent....

Service quality is the product of what the customers expect and what they actually perceive how the delivery process of service.... Service quality is the product of what the customers expect and what they actually perceive how the delivery process of service (Brady, Cronin & Brand, 2002).... In order for a company to have high-quality service, monitoring and analysis of the customers' demands and defining and controlling the process is required....

The role of front line service provider will be of immense importance as they are the ones who will come in direct contact with the customers and if they are able to understand the customer and pass on the correct message to the management than the required changes can be done so that better services are further provided to the customers (Cateora, Mary & Graham, 2009).... This requires that the employees looking to work on behalf of the service provider should look towards maximizing the satisfaction level of the customers and should look towards understanding the customer needs....

Competitive advantage for an organization is taken to mean not just the ability to surpass or to match what the competitors have been able to do, but focusing on the discovery of what the customers really want.... Competitive advantage for an organization is taken to mean not just the ability to surpass or to match what the competitors have been able to do, but focusing on the discovery of what the customers really want and thus, profitably satisfying them and giving them services and products in the way that will exceed their expectations....

Discussion The Management Perception Gap This gap occurs because the management perceives customers expectations of service quality differently from the customers' expectations.... The management is not aware of the features of the service the customers use to judge the quality of the service.... nbsp;The level of services delivered to customers in most service organizations like hotels, airlines, beauty shops and salons is sometimes unsatisfactory....

This area is highly lacking concerning the essential components involved in the sales campaign such as closing accounts, generation of sales and also increasing the internet exposure of their customers.... Expectancy is the perceived association between the effort put in and the accomplished performance of an individual....