Appropriate Product Positioning Analysis - Literature review Example

The study essentially undertakes a SWOT analysis to analyze the company areas of strengths, weakness, opportunities and threats as well as suggest certain strategic alternatives to the company and frame a set of plausible recommendations for the organization.... The analysis of the case study shows that the company is in urgent need of new strategies This research aims to evaluate and present the main strength of the company that lies in its large number of association with the industry segment....

The prominent factors that must be incorporated in the market communication plan are the context analysis which deals with defining an opportunity or problem.... Situation analysis Burger King has been lacking behind when being compared to McDonald's and Subway due to their declining sales figure which was disappointing.... These tools prove to be of immense eminence at the time of positioning a new product in the market segment.... With the help of the marketing communication techniques, a product can be expansively marketed and product consciousness may be generated amongst the public regarding the various aspects with regard to the product (Laitenen, 2009)....

The finest recognized context for the analysis of organizational structures of firms and businesses, Five modest forces model presented by Michael Porter, is used to identify the growth process of a firm for its sustainable competitive advantage.... Taking into account the modern underlying forces and impulsiveness of tempestuous market circumstances, Porter Five forces model is one that will assuredly last to be a one key tool in strategic analysis of different firms and business unrelatedly to their size....

positioning analysis enables the seller to know the various strategies to implement for healthy competition.... Effective product positioning is depended upon the identification of the product's uniqueness, its distinguishing functions, and fairness in its price (Kotler, 2008).... product positioning involves various processes, which include, identification of other competitors in the market offering the same products, getting knowledge on how competitors position their businesses....

These are idea generation, idea screening, concept development, and testing, marketing strategy, and financial analysis, product development, test marketing, commercialization.... Marketing strategy and financial analysis Marketing strategies would include strategies on 4 Ps (product, price, place, and promotion), segmentation, targeting, positioning, and sales.... The financial analysis would involve an analysis of the total cost of production, sales, and distribution....

The following are three components for an effective and efficient repositioning of Blu Ray Disk into Korean market; there must be product positioning, market positioning and brand positioning.... product positioning focus on making Blu Ray disk unique from other disk available in Korean market (Clancy, Krieg & Wolf, 2005).... Additionally, SWOT analysis model may be applied to identify strength and weakness of competitors in the target market (Pride & Ferrell, 2012)....

The paper "Strategic Marketing product positioning" discusses that the company must employ appropriate marketing strategies in order to position the product appropriately thereby improving the adoption of the technology.... mong the tools that marketers use in positioning their products is the marketing mix, the tool provides marketers with a realistic view of both the market and their products thereby positioning their products in a manner that will increase the acceptance of the product....

Having described the impact of brand positioning on consumer buying behavior, which suggests that brand positioning can impact consumer willingness to buy, this proposed study aims to identify what the potential impact will be when a sudden repositioning of a well-known brand is presented to consumers.... "How Does a Sudden Repositioning Strategy Impact the Brand Power of Well-Known Products on Consumer" paper identifies if a sudden repositioning of a product impacts the consumer willingness to buy and discovers the extent to which consumers currently feel attraction to certain well-known brands....