What Do Australian Consumers Think about Current Advertising Standards - Case Study Example

The appeal of products can be reinforced by advertising slogans.... … The paper "Marketing of Wonder Lotion by Medico" is a worthy example of a case study on marketing.... nbsp;Target Market -  According to Procter (2000) selecting a suitable market is something really important for the success of a product....

For Pepsi to remain competitive the organization needs to keep up with the current advertising trends and at the same time advertise more so as to entice the customers and they should also ensure that they follow the advertising standards that have been set up the various advertising standards-setting bodies (PepsiCo website 2012).... The report will also point out to the PepsiCo executive managers that the breaches in the online video advertising (best practices or community) standards may pose a threat to future campaigns....

Modern marketing is widely used to persuade prospective clients about the company's services and products and to establish a consumer base.... Marketing strategy is critical, in influencing the purchasing behavior of clients by creating favorable feelings and thoughts about brands, services, and products.... Modern marketing influences a change, in the client's feelings and thinking about the marketing practices and about the situations and reasons for purchases....

Recent instances of violation of ethical codes and standards have indicated that self-regulation alone cannot be depended upon to ensure taste and decency in advertising.... … The paper "Why the Government Should Have Authority in the Taste and Decency Component of advertising Ethics" is an outstanding example of an essay on marketing.... nbsp;Snyder identifies three components of advertising ethics: truth, fairness and taste and decency....

In order to enhance its competitive edge in the market, the company employs a marketing plan that focuses on market developments and the needs of consumers (Parmalat, 2012; Parmalat, 2012b).... Using this approach to marketing will require Parmalat Australia to focus on understanding the needs of consumers and subsequently use different communication channels to engage and interact with customers in mutually beneficial exchange (Brink & Berndt, 2009).... Option 3: Digital MarketingDigital marketing is a form of marketing that centers on the use of digital electronic media channels such as computers, cellular phones, smartphones and tablets among many other digital electronic media to promote products to consumers....

This can be carried out through advertising campaigns but with an unswerving theme.... The current problem can be resolved through the rebranding of Australian wine.... Effective marketing and branding of australian wine will see the number of tourists in the country increase tremendously.... This depends on what is to be communicated to the customers.... The mind and the heart of a customer get what the marketers want them to get via the branding name....

Currently, the e-retail sales in these countries are approximated to more than 6% of the total retail sales as opposed to australian e-retail sales at 3%.... … The paper "Advent of E-Commerce in Australia" is a great example of a business case study.... nbsp;E-retailing was first used by small and big companies from as earlier as 1997....

The information of this code is important to the advertising team, as it will guide them as they generally plan for their advertisement to ensure they are as per the required standards.... Code for advertising for children is designed to ensure advertising to Australian children is primarily according to the prevailing community standards.... … The paper "advertising Planning Process" is a great example of a marketing assignment.... nbsp;advertising is defined as the process of delivering information about goods, services, and products through the media by funding by an identified sponsor....