Marketing Plan

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MARKETING PLAN Author (Your Name) Professor (Your teacher’s name) Date due 1.1 Perfect potion Perfect potion mainly supports organics to provide good future to all the people on the planet. It is a manufacturing company dealing in aromatherapy products. Perfect potion team provides innovative and diverse range of products related to holistic natural aromatherapy.


95% of ingredients are ordered on the basis of sources to make a product. This means that company has high reliance on farmers for the cultivation of organic ingredients. Perfect potion is not involved in animal testing. Its production department measures safety of both animals as well as humans, even the minerals used in products is exempted from petroleum and silicones products. Perfect portion does not deal with products which are subjected to dyes, coloring agents, paraffin or fragrances However, considering the present condition of the company, its manufacturing cost is increasing rapidly, 20% of the cost is allocated to raw material and if there is any minute error it will be an addition to the cost. To control this it requires an integrated management system. 1.2 Background In accordance with the corporate service manager of perfect portion, this company was established by one man, having one outlet, limited products and manufacturing of these products was done in a garage. It was a very small business. As this business began to grow more stores were opened, wide product varieties, large network and also resulted in many problems. It is a common thinking that as a business grows more problems exists as compared to that of small business. Though company had huge business but it wasn’t managed accordingly. ...
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