Georgetown Cupcake

Georgetown Cupcake Essay example
High school
Essay
Marketing
Pages 10 (2510 words)
Download 0
The Table of Contents

Introduction 3
History of Georgetown Cupcake 3
The Market Scenario of Georgetown 4
Marketing Plan Design 6
The Product Line of Georgetown Cupcake 7
Marketing Strategies 10
Marketing Plan Design 11
Conclusion 14
References 15

Introduction




Introduction

The paper intends to provide an overview of an American bakery company, i.e. Georgetown Cupcake’s current status in the market, their history, along with the products and services they offer to satisfy the needs of the customers. The study also analyses the marketing strategies of Georgetown Cupcake. The study further concentrates on the weaknesses and threats of this organization with the intention to develop an effective market plan.

History of Georgetown Cupcake

Georgetown Cupcake was established by the two sisters, named Katherine Kallins and Sophie LaMontagne in Georgetown, Washington DC. These sisters are very passionate about preparing the cupcakes and designing them beautifully to turn them as artful and delicious as well. Both the sisters were encouraged and inspired by their grandmother to commence Georgetown Cupcake and hence they established it on February 2008 as decade’s first and the single cupcakery (Georgetown Cupcake, “The Cupcake Sisters”).
Georgetown Cupcake maintains a healthy relationship with their community participating in most of the events in their neighborhood. Georgetown Cupcake also supports the national charitable organizations and the local charitable organizations too. They have already earned sustainable goodwill in the US market as their products are also loved and praised by their consumers. ...
Download paper
Not exactly what you need?

Related papers

New venture development strategy
Firstly you need to get rid of I and we in your report/plan. Need you need to adopt a more professional approach. Secondly you need to pay more attention to layout. To write executive summary that is one long paragraph with small margins is to make it very difficult to read. I have reformatted your business plan using Arial font 11 with 3.8 cm left and right. This particular layout does make it a…
Marketing Survey for Gourmet Cupcakes
Limitations 13 8. Recommendations and Conclusions 14 3. Executive Summary The purpose of the following report is to present the results of a consumer survey of attitudes and purchasing intention among consumers in regards to the Gourmet Cupcakes Bakery product offering. The Gourmet Cupcakes Bakery currently operates exclusively in the United States; however, global opportunities exist for this…
social marketing
Awareness regarding syringes to be disposed immediately after the use, to avoid HIV transmission. Here it also involves educating people to observe the laboratory technician or hospital staff whether they dispose the syringe in front of you in the trash can or not. Another health issue is the use same shaving razor in saloons that may lead to catch jaundice or hepatitis infections and skin…
Compare and Contrast United States and Japan's Domestic and International Market
United States of America is the largest export partner of Japan, where as Japan is the third or forth largest trade partner of the United States depending on the criteria, if the member states of European Union, which are trade partners with the United States, are considered to be the members of one entity or more. The correlation between these two countries in their global as well domestic front…
sift cupcake and dessert bar
Since its inception, a few members of staff have been on board and they include Corey Fanfa who joined the Sift team after quitting her career. She spent most of her childhood with Andrea, the baking business was not new to her either, and she quite enjoyed it. Sift has been enlisted on several Food networks including the cupcake wars where Andrea and Corey entered. This gave Sift the much edge…
Marketing in Practice
Research was done that indicated the student’s use of the online digital library and the data collected showed that many students are not actually using the services of the library and this impairs reaching the objectives of the plan. This report thus gives an in-depth account of social marketing theory and the related secondary materials that were used to understand the situation of the…
Topics Discussed in Class - My Participation in Class
The lessons included identifying the dimensions of culture from the presenters’ and students’ national origin and to determine the validity of sharing or manifesting the dimensions noted, according to Hofstede’s framework. Presentation of topic (3): Convergence and Divergence in Consumer Behavior. The presenters included concepts that expounded on convergence and divergence through provision…