Georgetown Cupcake - Essay Example

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Georgetown Cupcake


The paper intends to provide an overview of an American bakery company, i.e. Georgetown Cupcake’s current status in the market, their history, along with the products and services they offer to satisfy the needs of the customers. The study also analyses the marketing strategies of Georgetown Cupcake. The study further concentrates on the weaknesses and threats of this organization with the intention to develop an effective market plan.

History of Georgetown Cupcake

Georgetown Cupcake was established by the two sisters, named Katherine Kallins and Sophie LaMontagne in Georgetown, Washington DC. These sisters are very passionate about preparing the cupcakes and designing them beautifully to turn them as artful and delicious as well. Both the sisters were encouraged and inspired by their grandmother to commence Georgetown Cupcake and hence they established it on February 2008 as decade’s first and the single cupcakery (Georgetown Cupcake, “The Cupcake Sisters”).
Georgetown Cupcake maintains a healthy relationship with their community participating in most of the events in their neighborhood. Georgetown Cupcake also supports the national charitable organizations and the local charitable organizations too. They have already earned sustainable goodwill in the US market as their products are also loved and praised by their consumers. ...Show more


The Table of Contents

Introduction 3
History of Georgetown Cupcake 3
The Market Scenario of Georgetown 4
Marketing Plan Design 6
The Product Line of Georgetown Cupcake 7
Marketing Strategies 10
Marketing Plan Design 11
Conclusion 14
References 15
Author : ferrymason
Georgetown Cupcake essay example
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