Georgetown Cupcake - Essay Example

Only on StudentShare

Extract of sample
Georgetown Cupcake

Introduction

The paper intends to provide an overview of an American bakery company, i.e. Georgetown Cupcake’s current status in the market, their history, along with the products and services they offer to satisfy the needs of the customers. The study also analyses the marketing strategies of Georgetown Cupcake. The study further concentrates on the weaknesses and threats of this organization with the intention to develop an effective market plan.

History of Georgetown Cupcake

Georgetown Cupcake was established by the two sisters, named Katherine Kallins and Sophie LaMontagne in Georgetown, Washington DC. These sisters are very passionate about preparing the cupcakes and designing them beautifully to turn them as artful and delicious as well. Both the sisters were encouraged and inspired by their grandmother to commence Georgetown Cupcake and hence they established it on February 2008 as decade’s first and the single cupcakery (Georgetown Cupcake, “The Cupcake Sisters”).
Georgetown Cupcake maintains a healthy relationship with their community participating in most of the events in their neighborhood. Georgetown Cupcake also supports the national charitable organizations and the local charitable organizations too. They have already earned sustainable goodwill in the US market as their products are also loved and praised by their consumers. ...
Download paper

Summary

The Table of Contents

Introduction 3
History of Georgetown Cupcake 3
The Market Scenario of Georgetown 4
Marketing Plan Design 6
The Product Line of Georgetown Cupcake 7
Marketing Strategies 10
Marketing Plan Design 11
Conclusion 14
References 15
Author : ferrymason

Related Essays

New venture development strategy
47 pages (11797 words) Dissertation
Marketing Survey for Gourmet Cupcakes
13 pages (3263 words) Research Paper
social marketing
6 pages (1506 words) Essay
Compare and Contrast United States and Japan's Domestic and International Market
8 pages (2008 words) Essay
sift cupcake and dessert bar
9 pages (2259 words) Essay
Marketing in Practice
13 pages (3263 words) Essay
Topics Discussed in Class - My Participation in Class
4 pages (1004 words) Assignment
management strategic
2 pages (502 words) Term Paper
Got a tricky question? Receive an answer from students like you! Try us!