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Tiffany & Co - Essay Example

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High school
Author : rickrau
Essay
Marketing
Pages 24 (6024 words)

Summary

This academic proposal is being carried out to make review of company and its business, compare the company with competitors, demonstrate company’s financial forecast and valuation, makes SWOT Analysis: its strengths, weaknesses, opportunities and threats…

Extract of sample
Tiffany & Co

The intention of this study is Tiffany & co as first winner of an award in excellence in US for its silverware. This was in 1867 and in 1877 the company released its logo of cross which was rare as it could only be offered to combat awards. Tiffany & Company also is said to be among the largest private employers having about 9,000 employees as at 2009. Sandra and Roy shows the company generates revenue of more than $2.86 billion. percent of sales from the grocery business and has therefore focused in opening stores for example in 2007, the company was operating about 64 stores in US which was a total of 480,000 gross square feet. There are also 104 international stores totaling to 300,000 gross square feet. Fairfax Square located in Tyson’s Corner opened in 1990 is the largest outside New York. The most profitable location was the store in Costa Mesa in California then the New York store and Boston Copley Place. The company’s social responsibility is to plan and develop a program that will promote community development and to enable more people to improve their life. It also advocates for zero rate waste. Tiffany & co.’s mission involves enhancing and integrating supplier diversity programs where it will be categorised in procurement practices. These practices advocate for minority people in the society especially enabling women to open their own businesses. Some of the ingredients that have contributed to the success of Tiffany & co. include the strengths and virtues of the company’s founder. This is due to his overriding vision and unchanging values. ...
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