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Customer Orientation - Essay Example

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The subject of customer orientation, that was discussed in this essay has become a subject of interest not only to the business world, but also to the scholarly world. In the recent past, companies have committed a lot of resource on researching on the subject of customer orientation behavior and building of organization culture that is customer oriented. There have been systematic effort by many companies to come up with programs especially in their production and sales department that are customer oriented. Companies have encouraged their sales people to implement behavior which are customer oriented and which focus on the integration of marketing concepts and customer oriented behaviors. Satisfaction of customers has been the guiding principle in the operation of many companies. Concept places more emphasize on the need to listen to the needs of the customer. In this regard it tries to find out what kind of products the customer needs in the market and what response customer gives about the product that they are provided with. The researcher then concluds that this concept as used in management and business can be seen as a way of staying closer to the customers or putting the customer at the to pf o the organization chart. This means that the customer become the most important person in the business organization. It is also stated that the main focus of customer orientation is in production and in sales. This knowledge will help the researcher to provide his customers with servicers that are tailored to their needs. ...
This means that the customer become the most important person in the organization. The main focus of customer orientation is in production and in sales. (Berneisten, 2004)
Which behavior can be considered as customer oriented
There are several behaviors which can bee seen as customer oriented. These are behavior and actions that are aimed at meeting the satisfaction of the customers. These action include thinking and talking about clients, assessing customer perception, resolving priority issue in favor of customer, making amends for poor treatment of customers, employing any policy at hand in order to satisfy the needs of the customers, re-aligning processes and redeployment of resource which are geared toward ensuring high quality services to the customers, and many other action all which are aimed at satisfying the needs of the customers. (Hunt, 2000)
Therefore customer oriented actions are those actions which will be opposed to sales action that are geared toward achieving immediately increased sales of a product rather than satisfying the needs of the customers. Sales oriented actions are geared towards achieving immediate sales with no regard to the benefit the product will have on the customers. Therefore as opposed to sales oriented actions, customer oriented actions will be looking at satisfying the needs of the customer and hence it will involve collecting the view of the customer about products and services and likewise giving redeploying service and process to suit the needs of the customers.
How can a corporate create a customer oriented culture
The culture of a corporation is one of the most important aspects that determine how an organization performs. Different Corporations have been known by different culture where they ...Show more
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Summary

This essay discusses the subject of customer orientation, that has increasingly attracted the attention of the researcher. It also looks at the issue of internal shareholders and how they relate to the operation of the business policies that are made in the operation of the organization. …
Customer Orientation
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