Marketing Plan for Product - Essay Example

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Marketing Plan for Product

The researcher states that new product management is one of the most complex and complicated tasks for an entrepreneur today. The proposed product is a special mobile phone for aged people with poor eyesight and deafness. The idea is to create a mobile phone device with big screen and special signals which help old people with poor eyesight and deafness to communicate with relatives and use mobile phone in emergency situations. The main goal of the new business is to get and keep a customer. Also, the product is aimed to achieve competitive advantage and sustainable competitive creating value for consumers, select markets where they can excel and present a moving target to their competitors by continually improving their position. Three of the most important factors are innovation, quality and inventory reduction. Using a market development strategy for a special mobile phone for aged people, the company will capture a larger share of an existing market for current products through market saturation and market penetration or develop new markets for current products. Marketing mix will involve telemarketing and direct sales, promotion through medical institutions and mobile stores outside the country. In conclusion, the researcher analyzes differentways of promoting the mobile phone for aged people and discusses the strategies adopted and implemented by the firm including product, price, promotion and distribution issues, that are aimed when advertising features and products to older people. ...Show more

Summary

This essay describes a marketing plan, that was created for promotion of a product, that is a special mobile phone for aged people with poor eyesight and deafness. The researcher presents rational for product development, policies and marketing strategies…
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