Consuming want

High school
Pages 2 (502 words)
Download 0
Consumption is corelational to living. It is part of human existence. More often than not, consumption is a means to an end. For example, we consume food to go on living. We consume medicines to preserve our health. We buy clothes to protect us from heat and cold.


Companies can spend millions on a single advertising campaign. Advertisers, on the other hand, target our vulnerabilities to build within us the desire to buy a particular product or try a particular service. Most advertising campaigns capitalize on individualism. Ad campaigns make us think that we should pamper or reward ourselves and/or our loved ones with a particular product or service. Or some ad campaigns would want us to believe that a particular prestigious brand is available not only to the rich and famous but also to ordinary people. On the other hand, advertisers have ruthlessly targeted the young in their advertisements. Advertisers know that when children would hanker for a particular toy or a certain products, parents tend to buy these things for them. These children are started young in yearning for products available, though not necessarily necessary, for them in the market. And these children, if reared in a consumerist atmosphere, grow up with consumerist attitude. These children become parents in the future who will likely pass on to their children this kind of attitude. The survival of consumerist consciousness is ensured in this process. ...
Download paper
Not exactly what you need?

Related papers

Popular Culture
The Popular music and Rave culture dominates the discourse on culture particularly the popular culture. Certain genres of popular music have flickered controversy and opposition and criticisms have been centred on them particularly of their influence on 'youthful values, attitudes and behaviour through the music's (perceived) sexuality and sexism, nihilism and violence, obscenity, black magic and…
13 pages (3263 words)
People Resourcing and Reward
In turn, effective planning can serve as a potent remedy some of the most pressing problems faced by companies. According to Kohl (n. d.), human resource planning in indispensable as it "serves to stabilize employment levels when demand for a firm's product is variable." In this case this tool becomes important in "reducing the firm's unemployment compensation liability costs due to layoffs,…
18 pages (4518 words)
Popular Culture College Essay
The popular culture is usually observable in such area including clothing, cooking, sports and recreation and also consumption and entertainment. On recreation we can view golf playing as a popular culture practiced by the rich in the society.…
3 pages (753 words)
Popular Culture Artifact
The featured artifact is drawing of the iconic Former South African President and Statesman Nelson Mandela.…
7 pages (1757 words)
Shopping as an American Culture Value
The contention is that though American culture has been manipulated into accepting materialistic 'must have' consumerism as a cultural value, there are those, past and present, who provide a glimmer of hope for a return to the better, more humane values of the American way of life.…
8 pages (2008 words)
Popular Culture Essay
due to the current financial crisis. Films on the other hand have also concentrating on the financial crisis example the documentary named breadlines and Champagne Given the current situation in economy popular culture has been a refuge to nostalgia, popular culture has in the recent past been viewed as a reminder of the past which is seen to be better than the current situation in the economy.
1 pages (251 words)